Cosmetic Business 2024: Berry Global’s “key pillar” focuses on circularity for personal care packaging
20 Jun 2024 | Berry Global
Berry Global discusses its pioneer status and being the “first” packaging company to have its own recycling facility. Dispensing product manager Eva Martín explains how the company collects packaging waste from across the UK and turns it into post-consumer recycled materials, which it then uses to produce new and existing products.
Very pleased to be joined by Ava Martin.
She is a product manager for dispensing at Barry Global CPI.
Ava, thank you for joining us on Personal Care Insights.
What a great show here at Cosmetics Business in Munich.
I understand you're very huge on circular innovations.
Yeah, the circularity is actually one of the key pillars.
Of our innovation strategy, so there is no one single product in which we are working right now.
New products that are not going to be either recyclable or refillable or both at the same time or using PCR in in the materials they are made of.
OK, that's incredible.
It seems like.
Your company is very intent on making a difference in this particular category of the industry.
Can you elaborate on that?
Yeah, our company is actually being pioneered in betting for circularity and recyclability, and in fact we, we have, we actually have been the first ones to have or to implement our first recycling facility.
We are a packaging company and now we are doing recycling ourselves.
We have a new plant in in the UK and we are recycling plastic coming from the from the UK market and what we are creating there is PCR actually that we are using in the production of our own products and the beauty of this of this PCR is that we made it with the intention of OK.
We want it to be used for food contact or food sensitive type of products.
So we created and we send it to the FDA to get their certification so we can do that.
Actually, we got a non-objection letter from the FDA so we can sell this PCR as being approved or certified to be used with food sens sensitive products.
So and this is a PCR that we are implementing not only in our new products.
That coming, you know, in the future but also our existing portfolio so most of our products into the dispensing portfolio are now available in this kind of PCR.
You're very excited about your greatest innovation and circularity, aren't you?
Yeah, yeah, it is for us really what's going to make a difference for different, for different reasons.
First of all, because it's the first PCR to be in the market and that is being internally sourced by by a.
Packaging company that you know is being it will be able to be used, you know, with with creams or with products that are, you know, food sensitive in the market and and the beauty of it is also that we produce it internally so we are the owners of the complete value chain which is providing also a lot of value to our customers.
We don't have to go and queue up in a PCR supplier and say, OK, we need this amount of of of of of material so we because we source it ourselves, yeah, it controls your costs, right?
Cost, but also, you know, the, the, the, the value chain in the meaning that, you know, lead times is something really, really important and relevant in our industry and again we have the agility producing ourselves the the the material give us the agility, you know, to, to be faster actually excellent information all the way around.
Eva Martin, thank you so much for your time today.
Thank you so much.
