In-cosmetics Global 2025: Eurofragance celebrates anniversary with “gratitude” and “togetherness” scents
28 Apr 2025 | Eurofragance
Eurofragance marked its 35th anniversary at In-cosmetics Global 2025 with scents created around “gratitude” and “togetherness” in appreciation of its value chain partners. The fragrances were presented in shower gels, shampoos, soap bars, and fine fragrances. Sine Guçetil, global marketing director, tells us about the trends shaping fragrance creation, including personalization.
Personal coinsights recorded from Incosmetics 2025 in Amsterdam.
I'm here at the Euro fragrance stand with Sienne Guptail, who is global marketing director.
Welcome to you.
So my first question, what fragrant solutions are you highlighting at this year's show?
So this year, I think Cosmetics, we are celebrating our 35th year anniversary.
This is why we define our concept as celebrating togetherness and showing our gratitude to our partners and friends and our perfumers Swazi and Pele.
They created fragrances around these concepts of gratitude and togetherness.
So we have.
Fragrances crafted in different formats in personal care, shower gels, shampoo, bar soaps, hair mists, as as some in fine fragrance.
It's interesting.
And what are the main fragrance trends you're noticing currently and how can personal care companies tap into these trends?
So today and every day we see that people want to feel amazing.
They want to feel good, and we see that fragrance really plays a key role in.
This overall feel good routine today.
Emotional wellness is as important as our physical wellness, maybe even more.
This is why at Eurofragrance we came up with a new technology which we are really excited about that we introduced in cosmetics this year, which is Euromotion.
Our slogan is Get in the mood, and it's powered by our new captive ingredient Euphoria.
Euphoria is known to Boost the performance of fragrances when it's combined with essential oils that are known to stimulate different emotions like relaxing, confidence, attractive joy, happiness.
So this is why we are launching this technology and in our booth we have surprises for you.
That's great, you know, personalization and customization are also growing trends.
How can you help businesses target these?
So we know that these two are super important in today's world.
We see it in niche brands, especially that people really want unique fragrances, unique solutions for themselves, and we see it trickling down to other categories like personal care when it comes to customization.
Everyone wants to feel unique.
Everyone wants to feel special, so they really need these authentic solutions for themselves.
This is why as Euro Fragrance.
We have different types of ingredients that we offer to our clients and the end consumers in the end that really makes fragrances unique when you combine with different ingredients.
So some examples are like Leme Dubois, Euphoria, and Gardenix are captive ingredients.
We really offer different fragrance solutions to our clients.
OK.
And as a final question, what exciting ways do you see the fragrance market evolving over the next 5 years or so?
I think we are very lucky to be in this industry of fragrance as the industry experts because the fragrance industry keeps growing and growing double digits every year.
Although there is so much going on around the world, we are lucky to have more innovations, more technologies, more new news, and we see that the consumers really.
More in this category every year we see either a different format, different application, different types of olive trends, so we don't have any boring day in this industry, I might say.
So it keeps growing and we expect in the next 5 years it to grow double digits as.
Thanks for your time today.
