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Industry is shifting to natural pigments: “The only way forward is plant-based”

03 May 2022 | Döhler

Hans Wollman, general manager Animal Nutrition, Personal Care and Pharma at Döhler, spotlights methods of sourcing natural pigments by providing seeds to farmers all around the world in India, South Africa, Turkey and Ecuador. He emphasizes the desire to be transparent and for ingredients to be traceable, highlighting the company’s ties to Lush, which is stringent on ethics. Providing an optimistic perspective, Wollman sees a slow shift to natural colors in industry, however, there is a long way to go.

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