In-cosmetics Global 2026: Univar Solutions unveils Inmotion Concept for urban beauty
30 Apr 2026 | Ingredients + Specialties from Univar Solutions
In this interview, we dive into the Inmotion concept with Lise-Laure Dunoyer Morali, lab and technical manager BPC EMEA Ingredients + Specialties from Univar Solutions. The concept is designed to meet the fast-paced needs of urban consumers. The discussion explores what makes a truly multifunctional product in today's beauty routines, highlighting the high-performance and convenience of Inmotion's formulations. We also talk about how urban lifestyle trends influence design, ingredient choices, and balancing efficacy with sensory experience.
This is Sabina Waldeck for Personal Care Insights at In Cosmetics Global 2026, joined by Lise Loh, lab and technical manager, beauty personal care Emia at Univar Solutions.
Welcome.
Thank you.
So you are highlighting your new in motion concept.
How does it reflect the needs of fast-paced urban consumers?
I would say that we chose this concept not to invent and create a new concept, but because we saw that it was a real market that was already.
For a long time and that we had a lot of things to say about this new lifestyle and that it's a super growing market.
So what we decided is to create something that was adapted to all kinds of cities across the world so we have very different routines.
Have a lot of habits, different trends, depending if you are living in Paris, in New York, in Reykjavik, in Marrakech.
So we thought it would be very, very funny to work around that concept and maybe to try to touch consumers from very various cultures.
And which formulation in the In Motion collection best captures high performance and convenience?
I would like to tell you about one formulation in particular that we formulated actually yesterday at noon with the Dow.
So this is a 50 plus formulation that is totally liquid, and we had this idea.
Because we had a lot of customers that are working around this concept of having sprayable or very liquid SPF sun formulas, and it's a very challenging way of creating a product.
Let's say you need to adapt the liquid galenic to a stability and high performance.
In vitro and in vivo and this is super difficult to obtain so we have formulated with 68 customers yesterday and our partner this wonderful product and we have an SPF 50 broad spectrum UVA and UVB protective and we are very proud about this product because it was a very challenging formula.
And how do you balance multi-benefit claims with efficacy and sensory experience?
So I will show you actually on the booth.
We have a wonderful sensory bar.
So I will show you this product, for instance.
So this is the second product that I would like to show you.
This is the anti-pollution gel cream in Paris.
We are traveling a lot with the different concepts and products that we are creating this year, and this product is really amazing because it has a lot of benefits and claims around anti-pollution, but it's inherent to the texture and to the raw material we have used.
It's not only active that we are using, but you are.
We are using also the emollients to highlight and some farmers to highlight the anti-pollution property, so it really prevents the particle pollution to adhere to the skin and onto the face, and we used an elastomer in that formula which is amazing and we discovered with this trier.
That it has a soft focused effect, so cherry on the top, and this is how we try to blend sensoriality and performance using let's say the core of the formula that is helping on the anti-pollution claims and active ingredients that have been objectivated against the pollution.
And then what urban lifestyle trends are most influencing product design and ingredient choices?
I would say I have two comments to make on that question.
First of all, I heard a lot of conferences and things around the urban lifestyle, and one thing that I found very interesting is that the credibility that brands can have.
In front of final consumers, because I think it's not only you can speak about sustainability in your product, and I think it's a concept that a lot of people understand, but a lot of people do not understand and sometimes you need to simplify a little bit and maybe consumer needs.
Simplification of the routines and of the habits and across this new campaign we have been through Reykjavik, Marrakech, Paris, Acapulco, various countries, and we saw that the habits and the trends are very different, but all these people that have a very dynamic life, emotional lives, they need simple things and simple routines and.
For instance, in the morning, I like to make a hydrating cream.
I like to be made up in 5 minutes and my hair is done in 5 minutes.
So I live in Paris.
I'm a true Parisian and I like simple things.
So sometimes we go back to basics and we are credible in what we are in the stories we are talking about.
Perfect, and thank you for joining us on.
