PCHi 2026: Vantage targets visual product appeal and skin rejuvenation
24 Mar 2026 | Vantage
Beto Pino, VP of marketing and innovation for Personal Care at Vantage, discussed the company’s focus on Chinese beauty trends at PCHi 2026, highlighting products like Angel Eye-EFX, which reduces eye puffiness and inflammation. He also introduced Tucum-HA EFX, a blend of tucum oil, jojoba esters, and hyaluronic acid, aimed at addressing skin sagging, particularly for those affected by weight loss medications like Ozempic. Pino emphasized the versatility of these ingredients in various formats and predicted that oils will become a major luxury trend in the Chinese beauty market.
This is Sabina Waldeck for Personal care Insights at PCHI 2026 joined by Betto Pino, VP Technical Marketing and innovation for Personal Care Advantage.
Welcome.
Thank you so much.
So Vantage is known for naturally derived ingredients and sensorial technologies.
Which innovations or ingredient platforms are you highlighting at PCHI to meet today's formulation needs?
Excellent.
So we're, we're focusing on ourselves this time for two launches.
The first is very Chinese oriented because it's done by two beautiful natural products from China.
We call it Angela effects, and basically this material, what makes it unique, and this is the raw material as it is.
You can see that it's an extract that is done by two things Fellinus lintus, a mushroom that is originally from China, and second, angelica root.
Both of them in tandem are focused for inflammation.
So basically, if you think what part of our face requires better circulation, is more sensitive, definitely the eye area.
That's why we call it angula effects.
This product is tested to decrease to decrease.
A lot of the puffiness on the eyes because it shows in our in vivo study to increase 40% the blood circulation in the eye area.
So if you think on that and you think Chinese market, what they are always thinking is rejuvenation.
Here it's not about to fix the wrinkle.
It's how we can avoid to have the wrinkle.
So Angela effect is a potent rejuvenation agent that can help any formulation that you have for eyes to have that beautiful.
But second, in our efficacy test, we also show that we can decrease 5% the crowd fit wrinkles.
So in this area, 5% of decrease is a lot.
So what we're trying to show is that rejuvenation and anti-aging can live happily in one ingredient.
So we can have with one ingredient, one technology, several types of products that our customers can launch.
So that's one first launch that we're doing.
And the second, being a Latin person, is very special to me, is ukuma effects.
Come from Tucuma oil that is one Brazilian Amazonic oil that is a very potent yaluronic acid builder.
So by nature this product it works to increase your fibrectin levels.
So at the end of the day that's going to structure better skin elasticity and obviously it's moisturizing, as you can imagine.
So with this product we blended the tucua oil from Brazil, from Para specifically.
We pair it with our jojoba esters, our vantage.
We add jojoba to everything because.
Jojoba farmers, and last but not least, we added a technology of 3 sizes with yellowonic acid.
So it's not only creates yellowonic acid with the tukuma, also adds and it's enriched with yellowonic.
You can imagine what trend is trending that's very global osome pig skin.
Now everybody's thinking if I lost weight, if I have sagginess, if I have maybe a little bit of puffiness on my face, how can I solve that skin elasticity, that the answer is tukuma effects.
You don't say, OK, application is only for face.
No.
Now what we're presenting precisely in this show is a study we did with 34 volunteers to show how it can go in a very, like, let's put challenging area.
It's the Botox area, and we showed that we have an 11% improvement in the tightness on that.
Area using this product for 2 months you're gonna think why this is relevant because now people want everything, right?
They want efficacy.
They want not necessarily having firmness with going to the gym.
They want it without going to the gym, only with the authentic shot.
Now with these kind of products we can have more elasticity and firmness without.
So we're launching these two ingredients in this show.
Great.
And how does vantage's portfolio align with the demands of Chinese consumers specifically?
That's a great question.
So you can think everything is about the active.
Yes, you can have a natural link, something that has all the traceability, check, check.
But then something that is important is how you can present it.
So one of the things that we are launching here is not only the sexy active, it's how it's applied.
So we prepared for this specific trade show, this iCare kit that, first of all, what is very exciting is that generally when we put a prototype in the market, generally we think one ingredient per prototype.
This we wanted to go very different and we explore very inspired KBauty trends that, as you know, in China are super relevant, how it can see how the same active in this case Angela effects.
That is one of the launches can live in different applications.
So we created how it can be in a formula for the typical KBauty gel mask, how it can go for this is a very common texture, the typical pudding that now for example brands like Fenty skin or Odon in Korea are launching, or how it can go for brands that want to.
Go energy sustainable focus with emotions that are heat free.
So at the end of the day what we're presenting is how our Chinese customers can have one ingredient but five different textures and realities to make the market interest on this on this new technology.
So as you can imagine what we're building is not a belief in the product.
It's also how it's portrayed in a beautiful.
Textures that can be more attractive for different users and the other thing that is important is that advantage, as you described at the beginning, we're very known because of our oils, right?
We are, one of the biggest farmers of jojoba globally with farms in Jojojoba in Arizona and Argentina, but also we have agreements for almonds, macaraia globally with all the big suppliers.
We are very known for that.
And in this market now in China, everything is about oils are the new luxury.
Why?
Because people want less inkies in their products and they want simplicity, transparency, but efficacy.
And what is more luxurious than an oil that is pure?
What is more luxurious, a naturality that shows effect.
So we're presenting in this trade show two things that are very important for us.
First, as a study when we analyzed more than 25 oils and we Show how physicochemical parameters convey with experts panelists about what is best in terms of glide, what in terms of be playtime, etc.
So we're presenting that story to our customers to show not all the oils are the same and how you can do the best of the best in terms of designing an oil, a serum, maybe a product for foaming, etc.
And what we're doing is we use that story to build this campaign that we're launching that is.
Called Infinite Oils.
Infinite oils come like, now we talk about influencers, but you know who was an influencer in the past?
Cleopatra.
She was the influencer from Egypt thousands of years ago.
She used sesame oil to make beauty rituals.
The question now is, Kylie Jenner is doing jojoba, , , oil every day for her face, reported in her TikTok, by the way.
So from Cleopatra to Kylie, what is the meaning of oils evolving in industry?
And what we try to present in this show is doing a study on trends on TikTok on different influencers using oil in different ways, how we can create a collection of cosmetic forms that uses those tips and those hints to create new textures and have efficacy tested.
And with that, how does vantage support formulators in Asia with tailored personal care solutions that resonate with local consumer preferences?
That's a great question.
So as I said with the Infinite Oil kit, what we said is what influencers of oil that we call oil influencers are doing.
So we started checking that.
I don't know if you know this, but one product from the market that is very known is an oil from LMs.
It's fabulous because now you have somebody as Lindsay Lohan, to very, very known makeup artists using that oil for everything, so they started like it's a primer before you use your foundation.
You say oil as a primer.
How is that possible?
If you have a a a dry contexure on your skin, you're going to have cakiness in the makeup.
So if you use oil as a primer, it's a better possibility to have a.
Really nice melting on the on the makeup on your skin, so it's going to last longer.
Then we found an influencer using the same LMs oil as an illuminator.
Like after you finish your your your your makeup, you apply in the in the cheeks so you have kind of a glow for to have the the the the the classical glazed doughnut face that now people want to make up.
So what we did is taking the story that we did for oils and said, OK.
If we're going to do the best product for for face, what you have?
And the answer is very simple.
You need to have jojoba.
Why?
Because it's a sebo regulator.
It really mimics the sebu of your face, so it guarantees that you have a more oil control of that.
Second, you need to have a little bit of almonds.
Why?
Because you want to have this texture.
You want to have this sensation of cushion.
Actually, a lot of derivatives of almond are used as silicon replacement nowadays in the market.
Then if you take another example, what people are doing is that now people are starting to use bronzing for the body.
And you have brands as Fenty skin doing that all the time in their advertisement, so we took the best of what they were doing and said how we can extrapolate it with naturality.
So instead of having products that maybe you don't want as petroleum derivatives, we use crumble oil.
Crumble oil is fantastic to give a shine on the skin.
It has this natural glide that is beautiful, so we created kind of this very luxurious glide for the skin that it includes naturality as as crumble oil.
And other thing that people.
Really adore from this collection here in China was this this is oil that you apply to your to your nails and cuticles.
So what we're trying to do with this is create something that is more for kind of princess nail treatment.
So as you can see, a lot of what we're presenting on the on the show are not other things that now TikTok users are kind of using secret recipes, mixing products.
What we did is do an analysis.
Analysis of what people reacting better in the Asian influencers and transforming that to formulation and prototypes.
They're going to say, but that's the work of your customers to take your ingredient and escalate to a beautiful formula.
But as you know now innovation cycles are shorter, and what our customers want is not only the beautiful ingredient that's Angela effects and the tukuma, they want to see how they can be conveyed in a beautiful texture or an application that has not seen something that we really like.
And I think that this is going to take a time to last is that we've said everybody loves shower gels and shower oils.
Loxitan has built an empire on that, thank God.
But the question is what is the next?
So we created this beautiful triphasic oil that you apply to your skin after you shower.
So basically after you apply your shower oil, etc.
You shake it and then it creates this beautiful milk and then you have this mist.
You apply to oil in your wet skin still with water and it and you pat it until you dry.
What it makes is it's close it it it it closes the loss of water from your skin because it creates a layer on that.
You can imagine that it has a lot of oils on that, but also a little bit of water and our GM Alc technology that is a replacement for silicon, so you have something that is very natural and it kind of substitutes the application of body lotion because what other thing that we learned in TikTok is that people don't like to spend a lot of time like waiting for the body lotion to dry.
So with this you have a product that goes in the shower, has less time on dry, and at the end of the day locks the moisturizing in the same way.
So as we're trying to show that for the formulators, not only like showing things that are already in the market, we're also trying to inspire them for things that maybe they can create as new needs for their consumers.
And then looking ahead, what trends do you see shaping the Chinese beauty ingredient landscape and how is Vantage positioning itself to help brands innovate for that future?
This is a market of WeChat, so at the end of the day, what is very interesting and we have been seeing in these past weeks visiting customers is that a lot of launches here in China doesn't even go to the store.
Like they go directly to WeChat.
So.
This is gonna sound super superficial in my by my side coming from marketing and technical innovation, but now products need to look pretty.
Like when I say pretty, for example, if you think in a in a product that is going to go to a picture, if you have a white texture, it's going to be, maybe it's not WeChat friendly.
You need to think how a product can have shine, how a product can have more texture, how it's going to have something.
That when people see it, it remembers it.
So I think that now our responsibility with the Chinese market is how we can, even since the design of the product, think something that is going to be physical and digitally sexy, and that's precisely a little bit of what we're going to present, by the way, in Cosmetics Paris next month.
At the end of the day now everybody wants to have that sexiness on digital, but also like when people receive the product.
Be amazed.
So that's kind of the biggest challenge here.
So advantage, what we're trying to do is precisely is how science can go also with very strong sensorial and very strong visuals on that.
So for example, if you check and this unfortunately this is not for us, but when we designed the ill treatment, as you can see, it has pedals on that.
So that creates a conversation because people like, oh looks so pretty, so cute.
You know this is a market that people really go for things that are beautiful and cute by nature, so we need to guide our customers how we think that's gonna happen faster and better.
Perfect.
And do you have anything else to add today?
Basically, like, first of all, thank you for the time, and second, I think that what is very exciting is like checking.
I think that our speech on naturality is the new luxury.
I think that it's been very constant in the trade show.
I think that the brands that are trying to present how now Chinese market, yes, they are looking for efficacy, yes, they are looking for glamour, but I think that this is a market that is Really appreciating now the back to roots, back to basics, not only in tradition and culture, but also in cosmetics and in ingredients.
So I think that is a great lesson for all of us globally what Chinese millinery tradition has been done and how we can incorporate that to even global launches.
Perfect.
And thank you for joining Personal Care Insights.
A pleasure.
