No animal ingredients innovation

Jan 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of no animal ingredients claims in personal care launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with a no animal ingredients claim is skin care (32%). In 2021,... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Facial Treatments
  3. Shampoo
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+20% (2020 vs 2021)

TOP COMPANY
The Body Shop

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of aging-well claims in personal care launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with an aging-well claim is skin care (84%). In 2020, glycerol is the leading ingredient among global personal care launches tracked with an aging-well claim. The top positionings of global personal care launches tracked with an aging-well claim in 2020 are anti-aging (76%), reduces fine lines/wrinkles (39%), and firming (32%).
The use of aromatherapy claims in personal care launches is increasing globally, featuring a +40% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with an aromatherapy claim is Hand, Bath & Shower (39%). In 2020, lavender is the leading fragrance among global personal care launches tracked with an aromatherapy claim. The top positionings of global personal care launches tracked with a moisturizing & hydrating claim in 2020 are moisturizing & hydrating (47%), ethical – animal/fish & bird (25%), and no animal tested (21%).
The use of a moisturizing & hydrating claims in personal care launches is increasing globally, featuring a 15% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a moisturizing & hydrating claim is skin care (36%). In 2020, glycerol is the leading ingredient among global personal care launches tracked with a moisturizing & hydrating claim. The top positionings of global personal care launches tracked with a moisturizing & hydrating claim in 2020 are ethical - animal/fish & bird (25%), no animal tested (19%), and dermatologically tested (19%).
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