Insights into Western beauty trends

Feb 2024

Innova Market Insights data indicates a 2% growth in personal care and beauty launches in Western countries from October 2018 to September 2023. Face/Body Cosmetics had the leading share of launches, especially Face Foundations/Illuminators. The top claims were Moisturizing & Hydrating and Long-Lasting. Traceless cosmetic claims are gaining ground, especially with a 71% average annual growth in the last five years.


NYX Professional Makeup Bare with Me Blur Tint Foundation: 09 Light Medium (Romania)

  • This foundation evens out skin tone, covering small imperfections. 
  • It has a long-lasting and mattifying effect that is long-lasting on the skin.
  • It hydrates and smooths the surface of the skin. 
  • It helps to minimize the pores. 
  • Suitable for all skin types. 
  • Vegan. Cruelty-free.