In-cosmetics Global 2026: Givaudan and Haut.AI demo active ingredient effects with AI try-on

Cosmetic ingredient manufacturer Givaudan Active Beauty and beauty tech company Haut.AI have partnered to create a virtual try-on experience powered by AI. At In-cosmetics Global 2026, Paris, France (April 14–16), the pair will showcase technology that allows users to visualize the effects of Givaudan’s ingredients on their skin via a photorealistic simulation. 

The experience is powered by Haut.AI’s SkinGPT simulation technology and aims to bridge the gap between laboratory science and visible consumer outcomes.

Givaudan’s recently launched active ingredient targeting skin rejuvenation, PrimalHyal NeuroYouth, forms the foundation of the virtual try-on. Visitors at the Paris exhibition can take a selfie, digitally apply the ingredient, and visualize how the ingredient may influence visible skin parameters, such as wrinkles and fine lines, over time.

The move comes as beauty purchases are increasingly driven by brands’ ability to demonstrate measurable efficacy, personalization, and clinically validated claims.

“Innovation starts with understanding how AI can accelerate consumers’ understanding and engagement and translating it into high-precision beauty ingredients that consumers love,” says Fabrice Lefèvre, marketing and innovation director at Givaudan Active Beauty.

“Our latest breakthrough, PrimalHyal NeuroYouth, targets the newly identified Neuro Skin Aging pathway, supporting nerve fiber regeneration and neuronal function. By integrating AI-powered validation and immersive simulations at our booth at In-cosmetics Global, we will share this innovation in a way that allows both customers and consumers to truly experience it.”

Alongside the virtual try-on, the companies are also showcasing an AI Skin Expert, which analyzes users’ skin and provides personalized recommendations of what cosmetic ingredients to use for their specific skin type and concerns.

According to Anastasia Georgievskaya, CEO and co-founder at Haut.AI, consumer demand for personalized beauty solutions is driving a shift in how brands operate. 

The simulation features Givaudan’s PrimalHyal NeuroYouth, which targets the neuro skin aging pathway.“Personalization has become a widespread expectation among today’s consumers,” she tells Personal Care Insights.

“[Skin care] routines should adapt to seasonal changes, such as UV exposure levels, a person’s lifestyle changes, and, of course, to changes in skin condition.”

Viewing ingredient effects

According to Haut.AI, its SkinGPT Generative Simulation technology, which powers the virtual try-on experience, provides ingredient-level precision in its predictive visualization. At the upcoming tradeshow, the experience will focus on Givaudan’s PrimalHyal NeuroYouth ingredient, which was teased to Personal Care Insights at the PCHi 2026 tradeshow last month.

The ingredient works by solving a newly identified aging pathway for the skin, one that the company dubs “Neuro Skin Aging.” The pathway shows there is an intercommunication between skin cells and the nerve fibers in the skin. If the communication is compromised and the nerve fibers’ quality decreases, it accelerates skin aging.

PrimalHyal NeuroYouth is designed to restore the quality of the nerve fibers with anti-aging benefits, “and on top of that, [it] possesses very significant reactivation of the sense of touch, which makes it a wonderful product for sensoriality and well-being,” Mathias Fleury, the head of category for active ingredients at Givaudan, previously told us.

Personalization push

Beyond its collaboration with Givaudan, Haut.AI will also exhibit independently, showcasing innovations such as the company’s Skin.Chat and Face Analysis 3.0.

Visitors can take a selfie to access the virtual try-on, and the AI then simulates visible skin changes.Skin.Chat is an AI-powered skin consultant that simplifies ingredient and product discovery for users through a conversational model.

“Think of it as an interactive chat…you can instantly go in and ask any questions related to skin care,” Georgievskaya told Personal Care Insights when the bot launched late last year. “The chat instantly digs into the knowledge base that Haut.AI has carefully collected to bring up the best, most relevant, scientifically validated answers.”

The technology is connected to location-specific product inventories, allowing consumers to add items to their online shopping cart based on the selection of products available in their region.

Face Analysis 3.0, meanwhile, is currently the company’s most advanced skin assessment system. It can distinguish between deep wrinkles, fine lines, freckles, sunspots, melasma, different types of acne, and other skin imperfections. 

According to Georgievskaya, the tool targets consumers’ growing demand for personalized routines backed by credibility rather than surface-level analyses, such as quizzes.

“Consumers are quick to disengage from AI that feels generic, gimmicky, or disconnected from their real needs. A common example is routine recommendations based purely on quiz responses, without any actual skin analysis,” she told us.