Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button

Mieke Meintjes

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About the author

Mieke Meintjes is a journalist for Personal Care Insights, where she examines the interplay between technology and the personal care industry. Mieke is interested in topics such as legislative frameworks and supply chain ethics. With experience in tech reporting, she aims to illuminate how technological advancements can foster sustainability and ethical practices in the industry, empowering consumers to make informed choices.

Mieke Meintjes's articles

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How AI recommends beauty products and what it takes to make the cut

Reddit, Who What Wear, Wikipedia, and Sephora are the top sources ChatGPT cites when beauty consumers ask for product recommendations. This is according to findings from Novi, a data infrastructure...

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South Korea government backs K-beauty as export priority

South Korea’s Minister of Finance has announced that the country’s government will actively foster the cosmetics industry as an export growth engine. The move aims to capitalize on the surging global...

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EU pushes to phase out animal testing with industry collaboration

The European Commission (EC) has unveiled a roadmap to phase out animal tests in chemical safety assessments across the EU, including for cosmetics. The move aims to replace animal tests with...

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Symrise unifies AI and Gen Alpha feedback to fast-track product development

Symrise has launched a Think Tank program called Sym Alpha to help companies create personal care products that appeal to Gen Alpha consumers and reduce lead times. According to the chemicals...

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AI powers beauty’s next frontier from retail to longevity science

The beauty industry is deploying AI across various parts of its value chain, with recent partnerships seeing the tech used for both product discovery and product creation. In the European Nordic...

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Healthy Extracts acquires Imaraïs Beauty amid industry wellness push

Healthy Extracts has acquired wellness brand Imaraïs Beauty in a deal worth US$20 million. The move comes as the personal care industry undergoes a shift where consumers increasingly prioritize...

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Ethical beauty fuels biotech development and supply chain strategies

Consumers’ growing sustainability expectations are increasingly reshaping the beauty industry. Brands and suppliers are facing growing pressure to disclose ingredient origins and production means,...

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C-beauty expands globally with help from Korea and France

Chinese cosmetics are rapidly gaining traction internationally, with trade figures vouching for the growth. But unlike K-beauty’s competitive rise to global power, C-beauty appears to be reshaping...

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