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Mieke Meintjes

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About the author

Mieke Meintjes is a journalist for Personal Care Insights, where she examines the interplay between technology and the personal care industry. Mieke is interested in topics such as legislative frameworks and supply chain ethics. With experience in tech reporting, she aims to illuminate how technological advancements can foster sustainability and ethical practices in the industry, empowering consumers to make informed choices.

Meet the full Editorial Team behind Personal Care Insights.

Mieke Meintjes's articles

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China’s beauty paradox: Exports catch up to K-beauty despite domestic slowdown

China’s domestic online beauty sales are falling as C-beauty companies are ramping up export efforts and moving into international retail channels. The gap suggests a deliberate pivot from C-beauty...

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Cosmax and Harvard Med eye weight-loss market as beauty and pharma blur

Cosmax is using its microbiome research to enter the wellness and pharmaceutical markets through a partnership with Harvard Medical School researchers. The Korean beauty manufacturer’s push beyond...

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Amazon Prime sales reward beauty brands building demand before discounting

Beauty and Cosmetics was the most-purchased category on Amazon during Prime Big Deal Days 2026, held earlier this month from October 6–7. During the shopping event, skin care brands claimed nine of...

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Lipoid Kosmetik unveils natural depigmentation active as skin-lightening scrutiny grows

Lipoid Kosmetik has launched a cosmetic active designed to reduce visible pigmentation and dark spots while remaining gentle. The compound, Depigmentation Factor, is made with bearberry leaf extract...

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South Korea creates counterfeit council as K-beauty expands

South Korea is establishing a joint government council to target a surge in counterfeit K-beauty products. The move comes as Korean cosmetics companies double down on their expansion strategies, with...

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Pinterest tracks beauty shift from trend-following to trend-editing

Pinterest has released its first-ever Beauty Trend Report, identifying that consumers are making hyper-personal edits to beauty trends instead of copying them beat for beat. The findings point to an...

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Plant-based beauty grows as regulators scrutinize natural sourcing

Plant-based cosmetic claims are evolving from a niche marketing tactic to a central pillar of product innovation. However, with upcoming legislation targeting how plant-based beauty is allowed to go...

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Esse debuts Afyren petrochemical-free propionic acid in microbiome skin cream

Microbiome cosmetics brand Esse Skincare has launched the “world’s first” product formulated with 100% natural propionic acid, through its partnership with French biotech company Afyren. Afyren...

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