Ashland promotional graphic showing a woman stretching an effisin em natural band with “who is empowered by nature?”

Mieke Meintjes

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About the author

Mieke Meintjes is a journalist for Personal Care Insights, where she examines the interplay between technology and the personal care industry. Mieke is interested in topics such as legislative frameworks and supply chain ethics. With experience in tech reporting, she aims to illuminate how technological advancements can foster sustainability and ethical practices in the industry, empowering consumers to make informed choices.

Mieke Meintjes's articles

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India’s beauty growth spills across retail, dermocosmetics and exports

India’s beauty and personal care industry is experiencing transformative growth, marked by domestic expansion, surging demand for science-backed skin care, and growing international involvement.

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Cosmetics classification blocks EU tax cut for sunscreens

The European Commission (EC) has officially ruled out reducing VAT (value-added tax) on sun creams, following a push from Irish Member of the European Parliament (MEP) Billy Kelleher. Citing concerns...

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Corporate giants trim portfolios and bet on beauty

Amorepacific, LG Household & Health Care (H&H), and International Flavors & Fragrances (IFF) are among the latest companies shaving off non-core business segments in favor of their cosmetic...

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AI beauty recommendations trust media coverage, not brand content

A report from Avenue Z has found that beauty brands’ own website content and marketing materials play almost no role in whether AI tools recommend them to people using the tech for product...

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UK–India trade agreement slashes beauty tariffs but logistics stall price cuts

The UK and India have officially entered their free trade agreement (FTA). Under the deal, tariffs on beauty and personal care products, which previously reached up to 22%, will either be eliminated...

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Illegal online cosmetics trade faces mounting international enforcement

Indonesian and Jordanian authorities are ramping up their enforcement actions against illegal cosmetics sold online. The respective moves signal a growing recognition of the role e-commerce plays in...

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Neutrogena challenges viral beauty misinformation with science-led campaign

Neutrogena has launched a campaign to help consumers cut through the overwhelming amount of beauty information online and choose their products based on science, rather than social media hype. The...

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Wall Street chases K-beauty with first dedicated ETF filing

US investment firm Guinness Atkinson has filed a request to launch a dedicated K-beauty investment fund on the New York Stock Exchange (NYSE). If approved, US investors and institutions could more...

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