WHO recognizes sunscreen as essential medicine
The World Health Organization (WHO) has added sunscreen to its Model List of Essential Medicines, officially recognizing it as a necessary tool for global health.The move shifts sunscreen from being...
About the author
Mieke Meintjes
Mieke Meintjes is a journalist for Personal Care Insights, where she examines the interplay between technology and the personal care industry. Mieke is interested in topics such as legislative frameworks and supply chain ethics. With experience in tech reporting, she aims to illuminate how technological advancements can foster sustainability and ethical practices in the industry, empowering consumers to make informed choices.
Mieke Meintjes's articles
Mouth full of politics: Colgate caught in US–India tensions
Indian consumer goods company Dabur has launched an ad campaign urging shoppers to pick its “Swadeshi,” or made-in-India, toothpaste over American-owned Colgate. The campaign follows the US raising...
Ipsy reframes beauty as a “sandbox for play” with new campaign
Ipsy has launched a beauty campaign, I Play Beauty, framing beauty product use as a creative hobby rather than a routine. I Play Beauty challenges the perception of makeup and skin care as...
Sincerely Yours teen skin care brand lands in Sephora
Sincerely Yours, a skin care brand developed for teenagers, has launched exclusively in Sephora stores across the US and online. The product offerings focus on dermatologist-tested, gentle...
IFF biomaterials platform used commercially in fossil-free laundry detergent
International Flavors & Fragrances (IFF) has brought its Designed Enzymatic Biomaterials (DEB) platform into commercial use for the first time. The DEB technology replaces fossil-based ingredients...
Haut.AI and Neutrogena refresh AI-driven skin analysis tool for science-backed inclusivity
Haut.AI has partnered with Neutrogena to refresh the brand’s Skin360 platform with an upgraded AI engine to deliver more precise skin analysis and personalized product recommendations. The updated...
Viral beauty brands rise fast but fade faster, finds Spate
Spate has found that virality-driven beauty brands, fueled primarily by TikTok, rapidly capture market share across personal care categories — but sustaining that momentum proves difficult. Viral...
Pilot expands portfolio with bio-based replacements for D5 ahead of EU ban
Pilot Chemical Company has signed an exclusive global licensing agreement with RiKarbon for its UpSycal BA14 and BA17 emollients, which are designed as drop-in replacements for D5 in personal care...
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