Brazil launches consultations on reuse and repackaging of cosmetics
Key takeaways
- ANVISA opened two public consultations on the reuse and repackaging of personal care products.
- Consultation proposals outline technical requirements, eligible product categories, and good manufacturing practices.
- The consultation runs until March 21 and invites input from industry, professionals, and the public.

The Brazilian Health Regulatory Agency (ANVISA) has launched two public consultations to discuss the reuse and repackaging of cosmetics, perfumes, and other personal care products.
The consultations, which began January 20, aim to outline the technical requirements and best practices for personal care products, as well as to detail the categories of products eligible for reuse.
“These measures have a direct impact on society and the National Health Surveillance System. The objective is to update the current regulations, expanding the number of categories allowed for portioning and, in certain cases, enabling the reuse of packaging,” says ANVISA.
Moreover, the consultations establish “clear rules” on technical requirements and good manufacturing processes. ANVISA explains that the updated packaging regulations guarantee the quality, safety, and traceability of products offered to consumers.

Industry efforts
The consultation period ends on March 21 this year. ANVISA says it invites citizens, companies, associations, and health care professionals to participate in the regulatory process.
Other topics the consultation addresses include companies’ responsibilities to hold sanitary permits, as well as factors related to documentation, staff training, facilities, equipment, maintenance, and hygiene.
ANVISA also details that the consultation explores procedures for managing defective products, handling complaints, returns, recalls, and “cosmetovigilance actions.”
Last year, Brazil introduced a law exempting artisanal personal care products from ANVISA registration. The legislation aimed to simplify the production and marketing of hygiene products, cosmetics, and perfumes manufactured by small producers — particularly individual entrepreneurs.
Additionally, in recent developments in personal care packaging, Stora Enso introduced Performa Lumi, a lightweight folding boxboard made with its FiberLight technology.
Act Beauty, a France-based beauty and luxury packaging company, developed on-the-go, refillable, perfume spray bottles in response to “evolving nomadic beauty practices.”
Meanwhile, Nuon Medical supplied Italian skin care brand Vagheggi Phytocosmetici with an intelligent cap for its Longévité 75.25 range.










