01 Nov 2021 --- The Metaverse era is upon us with global brands ushering consumers into the digital world and its near infinite potential. With the support of AI and AR, industry is spearheading digital beauty innovation giving rise to advanced e-commerce, cosmetics tech and “phygital” solutions. Experts speak to PersonalCareInsights about how these can boost personalization and consumer engagement, as well as accelerate creativity in NPD.
