CBD in perfumery: Wellfounded and Scent Beauty unveil Firmenich-crafted “soothing” fragrance
28 Oct 2021 --- Cannabis wellness brand Wellfounded Botanicals is launching a luxury CBD Eau de Parfum in partnership with Scent Beauty, an omnichannel developer of a diversified portfolio of proprietary brands.
Wellfounded Eau de Parfum features 90 mg of CBD with botanicals designed to “soothe, delight, inspire and sustain.”
“Knowing that the beauty industry has been steadily moving toward CBD products, we at Scent Beauty are happy to bring this one-of-a-kind botanically-inspired, luxury CBD fragrance to life,” says Steve Mormoris, CEO of Scent Beauty.
“The story behind Wellfounded is one that resonates with people who seek wellness and healing through natural ingredients, including CBD.”
Seeking wellness
The perfume has been created by perfumer Alexis Grugeon of Firmenich with the guidance of fragrance architect Raymond Matts.
Wellfounded Eau de Parfum features 90 mg of CBD with botanicals designed to “soothe, delight, inspire and sustain.”Wellfounded Eau de Parfum is a green fragrance opening with the fresh smell of the sea enhanced with citrus notes of mandarin, grapefruit and crisp green apple.
Cooling notes of sariette and thyme enhance this modern green base, the company says. A soft, warm woody base of vetiver and ambrox creates what is marketed as an “addictive nuance.”
“Wellness and environmental sustainability are among our core ethos at Wellfounded, so it was important that we worked with a team that would bring our vision to life with those key factors in play, and Scent Beauty was the perfect fit,” says Sara Rotman, Wellfounded’s CEO and founder.
“We want the fragrance to bring a sense of calm to both men and women.”
Mood improving scents
In the realm of mood-boosting perfumery, International Flavors & Fragrances (IFF) previously introduced its Science of Wellness program, which is built on over forty years of research in fragrances and their impact on consumers’ emotions and well-being.
Through the combination of neuroscience and consumer perception data, in addition to the use of an artificial intelligence (AI) tool created in 2006, IFF perfumers design fragrances that can be used in consumer goods products to meet consumer desires through a more holistic approach.
Estée Lauder also unveiled a range of eight new scents that boast mood-boosting properties. The range is formulated to allow each scent to last up to 12 hours after a single application, thanks to Estée Lauder’s exclusive ScentCapture Fragrance Extender technology. The Luxury Fragrance collection is marketed as leaving consumers’ “mind and senses thrillingly alive, awakened and transformed.”
In other fragrance space updates, Givaudan launched DigiPulse to decode consumers’ online spontaneous comments about fine fragrances. The AI-powered technology is marketed as the first olfactive social listening tool.
Meanwhile, Symrise updated its perfumers’ compendium to incorporate symbols that allow perfumers to easily pinpoint fragrance ingredients from renewable raw materials. These updates include product identification and images, as well as a register of renewable raw materials.
By Kristiana Lalou
