08 Nov 2022 --- As the COP27 climate summit commenced in Egypt yesterday, world leaders set an urgent tone for the two-week event, heaving on the world to collectively combat global warming. In a bid to do its part, LVMH announced a new project in collaboration with Circular Bioeconomy Alliance (CBA) to develop environmentally sustainable cotton production in Africa in a regenerative agroforestry system.Part of the Great Green Wall project – an initiative to increase the amount of arable land in the Sahel, the region bordering Africa’s Sahara Desert – LVMH will support CBA’s Living Lab in Lake Chad, Central Africa.
