Sephora’s Cha Ling leverages ancient tea tree extracts for a French-Chinese anti-aging fusion

07 Nov 2022 --- Sephora, a subsidiary of LVMH, will spotlight its Sino-French luxury skincare line, Cha Ling during its exhibition at the fifth China International Import Expo (CIIE). 

At this year’s Expo, the brand will display four products, including an eau de toilette, a cream, a treatment essence and an infusion serum. According to the brand, these products are anchored in the local ecology and cultural creativity of China.

“Sephora China is a platform that integrates East and West,” says Maggie Chan, managing director of LVMH Sephora Greater China. 

Leveraging local ecology
The cosmetics were created in the ancient Yunnan tea forests in China, utilizing research methods from the LVMH research center. 

According to the brand, the new products are anchored in the local ecology and cultural creativity of China.

The research team spent three years creating a nine-step extraction procedure to extract pure molecules from the expensive Pu-er teas.

This extraction is necessary to make the B-DT complex used in many cosmetic products. According to their research, this complex has the qualities of delaying skin aging and resisting environmental impact on the skin.

In addition to this complex, aged tea is a distinctive component of the Cha Ling line. This aged tea is derived from tea trees on Yunnan Province’s Jingmai mountain in China. A portion of the brand’s profits is donated to the preservation of Yunnan tea forests to safeguard the region’s natural environment and rainforests.

Cultural fusion
Through its brand ethos of “beauty with a meaning, for you, for the others and for the world,” Cha Ling has been delivering skincare products that blend Eastern and Western traditions since entering the Chinese market in 2017.

“Developed by LVMH’s research center, Cha Ling organically blends the two cultures together to preserve China’s cultural and spiritual heritage, further deepening our connection with the local Chinese market,” Chan shares.At this year’s Expo, the brand will display four new products.

This year, Sephora takes part in the “reconnection” theme of the LVMH Pavilion by exhibiting Cha Ling’s dedication to the Chinese market with four products that blend French and Chinese culture.

Partnering for progression
Sephora has contributed its capabilities in omnichannel sales and distribution as well as its in-depth knowledge of Chinese consumer trends to help Cha Ling expand its business in China.

Since Cha Ling became a part of Sephora more than three years ago, the retailer has assisted the brand in expanding its channels and modernizing its services. These initiatives include establishing the Cha Ling Tmall main e-commerce store and launching a lifestyle product line to increase commercial potential.

In offline marketing initiatives, Sephora also collaborated with Cha Ling to introduce the company’s spa services and its exclusive Beau-Tea Class, assisting the company in diversifying its product line.

Edited by Mieke Meintjes