Digital beauty enters Metaverse: Perfect Corp’s NFT offers personalized 360° AR virtual try-on

All image credits: Perfect Corp. 

14 Mar 2022 --- AI and AR beauty solutions provider Perfect Corp. has launched NFT (Non-Fungible Token) services to allow consumers and beauty brands to interact with NFTs and help them create personalized AR try-on NFTs. The company claims it is the “first” to offer an AR-powered NFT try-on for digital asset owners.

Alice Chang, CEO and Founder of Perfect Corp. speaks to PersonalCareInsights explaining how the Metaverse is going to impact the beauty and personal care industry, on the difference between filters and AR-powered virtual try-on and lastly on its choice of futuristic theme.

“As the retail world embraces the Metaverse, AR technology will be essential to create personalized and immersive experiences,” says Chang.

Preparing beauty industry for Metaverse
“As the beauty and personal care worlds embrace the metaverse, interactive shopping experiences will be crucial to forge meaningful connections with consumers,” believes Chang. “NFT marketing opens up an exciting new revenue stream for beauty and personal care brands,” says Chang.

She adds that: “Brands can prepare for this new channel by adopting advanced AR and VR technologies that can translate their products to the metaverse in ways that are personalized to the consumer's digital persona.”

“Perfect Corp.’s new NFT business solutions will allow brands to enter the NFT space while enhancing their customer experience with AR virtual try-on technology.”

“Moreover, it will present beauty and fashion brands with new revenue stream opportunities while providing customers with an interactive and personalized element that has not been possible in the NFT space until now.”

On the difference between filters and AR-powered NFT, Chang says: “With NFT virtual try-on, virtual products and looks are available only to a select group of consumers who purchase the NFTs.” This creates exclusivity around the NFT assets.

“This is the first time a company is taking a 3D virtual asset and giving NFTs an actual utility that you can try on and experience. These assets can be worn throughout the digital platforms of the metaverse as part of the consumer’s digital persona.”

Chang explains that NFT collections can help build brand loyalty and further engagement as: “consumers are able to buy and access exclusive collector’s items.”

Perfect Corp.’s futuristic theme
The majority of NFTs are limited to three types of media: photos, videos, and audio which offers opportunities for owning digital assets and providing new formats for consumers to engage with, says the company.

Perfect Corp. has also launched its first virtual try-on NFT collection, available to try-on on its website. Consumers will be able to interact with various beauty and fashion categories, including makeup looks and nail art.

“We took a futuristic and fun theme for our initial NFT collection to make a splash and show what is possible as we enter this exciting new space and look towards what’s next for retail in the metaverse,” says Chang.

“Beauty and personal care brands need to prepare for the metaverse by ensuring that their digital transformation strategies include technologies that will allow for immersive and interactive shopping experiences in the virtual world of the metaverse.”“With 2.85 billion people active on social media today, social commerce presents a huge opportunity for brands to connect with consumers,” says Perfect Corp.

Partnership opportunities
The company explains that as brands enter the Metaverse, digital assets become valuable – they can also be adapted for consumers to immerse themselves in virtual stores, for instance.

“After championing the ‘phygital’ shopping experience, we believe that the metaverse is set to elevate this intersection between physical and digital technology to new heights. We look forward to helping the beauty and fashion brands elevate their retail experiences with AR technology, virtual stores, and NFTs,” says Chang.

Perfect Corp. helps beauty brands offer an NFT experience for its customers via its preferred website or apps. It uses AR tech to create NFTs, which marks its assets as uniquely different from the current image, video and audio format, says the company.

“The new NFT business solutions from Perfect Corp. streamline the entire NFT creation process for beauty and fashion brands. This offering provides brands with a complete, end-to-end NFT business solution, allowing brands to easily digitize their assets and transform these assets to NFTs while leveraging the most popular NFT trading and NFT wallet platforms,” explains Chang.

Perfect Corp. will place new items for the NFT marketplace (e.g., OpenSea) purchasable with cryptocurrency. Once the NFT has been purchased, the NFT will be delivered to a connected NFT wallet with a unique link to the AR filter. The link allows the owner to try on the filter via Perfect Corp.’s platform.

Chang says that brands can reach out via Perfect Corp.’s website to discuss their NFT needs.

NFT, AI and AR developments
Color-aesthetic design company Pantone, crypto-currency company Tezos Blockchain and crypto-artist Polygon1993 teamed up for NFT art giveaways in related news.

AI and AR advancements by Perfect Corp. led to partnerships with L’Oréal for precision skin tech and MAC for personalized virtual foundation pickers and try-on. The company also offers AgileHand and AgileFace technology for realistic virtual try-on.

By Venya Patel

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