Holistic beauty meets health and wellness: L’Oréal partners with Verily for precision skin tech

24 Jan 2022 --- Understanding and characterizing aging skin is necessary to care for skin health. This key area of research brings together personal care heavyweight L’Oréal Groupe and Verily, a health care and data company, to advance skin research, develop products and provide new tech services.

“The purpose of this partnership is to create a new tech-driven solution for both the dermatologist and the consumer, Guive Balooch, global vice president of L’Oréal technology incubator, tells PersonalCareInsights.

This marks “a new period where people connect skincare, wellness, and health,” states Balooch. Therefore, alluding that skin care is holistic by “how we eat, how we feel, our biology, our environment, to name a few.”

L’Oréal is not solely targeting aging skin but the overall improvement of healthy skin. “Embracing skin aging is something to be proud of,” ensures Balooch.

The aim is to provide personalized routines based on what consumers desire and to ensure the healthiest skin, says Balooch.

Therefore, skin care is not a “singular relationship,” says Balooch. This is why L’Oréal is extending its relations to researchers and dermatologists.

Biological research and technological advancement
Combining L’Oréal’s scientific knowledge on skin and beauty and Verily’s competence in clinical science, the partnership will focus on a longitudinal, biological, clinical and environmentally conscious study of skin health.

Furthermore, the research seeks to discover the relationship between skin aging and exposome (a measure of all the exposures of an individual in a lifetime) on a biological basis. Verily partners with academic research institutions, healthcare systems, life sciences and now beauty companies like L’Oréal.

On the other hand, Verily’s research and development team and L’Oréal’s active cosmetics division are partnered to explore new technologies. Examples include AI, algorithms and telediagnosis (sensors) for dermatology and skin care.

Balooch elaborates: “consumers would be able to take pictures as many times as they want on the platform, analyzed by Verily/L’Oreal algorithm platform and sent to the derm. The derm will have new sensors and solutions to measure the skin in a deeper way. Ultimately, you will be able to access real-time information about your skin, with your derm, and truly manage your skin health over time with accuracy and care.”

New services enhanced by technology and AI can improve and lead to advanced products for enhanced skin care.

The use of technology allows for a more personalized and precise analysis of skin and hair. L’Oréal has already shown results through its AI-powered hair dye technology. The partnership reflects L’Oréal’s trajectory into the world of science and technology.

“Thanks to this partnership, we want to lead a new era of skin health, through tech and science,” states Nicolas Hieronimus, CEO of L’Oréal.

In other news on skin care and science, Perfect Corp and MAC partnered for AI-driven foundation matching; a Japanese study found potential for scarless skin regeneration; South Korean AI skin and hair beauty - highlighted in Lululab’s success at the 2022 Consumer Electronics Show (CES); Nuritas raises US$45 million to upscale its platform for researching anti-aging peptide; Perfect Corp partnered with No7 for virtual foundation shade matching; Arcaea landed US$78M to develop cosmetic ingredients using expressive biology; L’Oréal prolonged partnership with Symatese on biomaterials for reconstructing human tissue; L’Oréal partnered with BreezoMeter to uncover how environments affect aging; Givaudan ditched anti-aging claims and embraced well-aging skin care.

By Venya Patel

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