L’Oréal & Israeli climate tech company BreezoMeter to develop beauty-driven exposome platform
02 Dec 2021 --- L’Oréal is spearheading a new multi-year research and tech partnership with BreezoMeter, an Israeli-based climate tech company specializing in environmental information about air quality, pollen and fires.
Through this multi-year partnership, L’Oréal and BreezoMeter will combine their expertise both in the science of aging and the environment with the aim to develop an exclusive beauty-driven exposome platform.
“Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV and pollution,” says Guive Balooch, L’Oréal’s global vice president and the company’s head of technology incubator.
Skin and the environment
The partnership will uncover new insights around how the environment affects skin aging and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice.
“In combining our historical expertise in skin care science with BreezoMeter’s innovative technology platform, we will provide our consumers all around the world new services and actionable advice in their skin routines to combat the effects of the environment,” says Barbara Lavernos, deputy chief executive officer, in charge of research, innovation and technology.
“This [partnership] will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live,” adds Balooch.
The personalization trend in the beauty market has gained significant momentum over the past year, with new product launches including personalized adaptogenic solutions for haircare and an AI-powered personalized foundation shade finder.
“[L’Oreal’s] deep values around science, tech, and innovation are very in line with ours around air quality and environmental sciences,” remarks Ran Korber, CEO of BreezoMeter.
“We are very excited to see the two come together and bring new insight and products around the impact of the environment on skin aging.”
Edited by Benjamin Ferrer
