22 Nov 2022 --- L’Oréal Groupe is introducing a luxury beauty brand, Shihyo, with products featuring ShiHyo24, a patented, nutrient-rich concentrate of 24 herbal ingredients infused with fermented rice water and ginseng water. Shihyo has been created in partnership with Hotel Shilla and Anchor Equity Partners through a third-party joint venture Loshian.
