Fall beauty launches lean on gourmand fragrance and comfort-led formulation

Pumpkin spice is moving beyond the coffee cup and into the bathroom cabinet. Dove, Old Spice, and Native are transforming daily personal care routines, targeting US beauty consumers with limited-edition scents designed to evoke autumnal comfort, nostalgia, and seasonal joy. Inspired by iconic autumn scents and festivities, the brands are launching personal care ranges in the US market for the forthcoming fall season.

Among the launches, Bath & Body Works is entering the season with a 34-piece Fall Traditions collection and a carnival-themed Halloween range. 

Unilever brand Dove is unveiling its limited-edition Holiday Treats Collection, which features five new seasonal scents and returning favorites inspired by the nostalgic scents of fall and the holidays. 

Meanwhile, Procter & Gamble is entering the season with its subsidiaries Old Spice and Native. Old Spice has launched its Fallidudes line with Pumpking, Apple Crumbro, and Frankenstud scents. Lastly, Native’s fall collection with iconic comic Peanuts is linked to joyful fall activities, like apple and pumpkin picking and leaf-filled walks. 

Bath & Body Works eyes Halloween early 

Fall fragrances from Bath & Body Works include Football Season, The Perfect Autumn, and Cider Lane. Its Halloween offering combines returning scents Vampire Blood, Ghoul Friend, and Pumpkin Carving with new additions Cotton Candy Cobwebs and Carnival Fog. 

The collections span personal care formats, including body wash, fine fragrance mist, hand soap, and hand sanitizer, alongside home fragrance and decorative products. 

Dove’s holiday treats

Returning for its third year, the limited-edition Dove Holiday Treats Collection features five new seasonal scents and returning favorites inspired by “the nostalgic, joyful scents of fall and the holidays,” says the body care brand. 

Dove’s range features five new scents and returning favorites.The Dove Holiday Treats Collection combines holiday-inspired fragrances with care and nourishment for the body and skin.

Touted as “more than a seasonal collection,” Dove says its Holiday Treats Collection engages a growing “False Fall” phenomenon, where one crisp autumnal day is all it takes for people to embrace the comfort, nostalgia, and joy of the season.

“The holiday season is defined by the scents and rituals people wait to celebrate all year long,” says Kathryn Fernandez, head of Dove Masterbrand and Skin Cleansing, US. 

“As everyone begins swapping in cozier, warmer scents at the first signs of fall, they’re looking for small ways to bring comfort, nostalgia, and joy into their everyday routines.”

The collection is available in the US, including six seasonal scents available exclusively at Walmart.

Dove is introducing new scents Pear Delight, Winter Berry, Snickerdoodle, Salted Caramel, and Vanilla Frosting, alongside returning favorites Pecan Crunch, Cinnamon Pumpkin, Sugar Cookie, and Frosted Plum. 

Pear Delight combines juicy pear and Meyer lemon for a crisp, subtly sweet fragrance. Winter Berry features frosted berry notes in a soft, seasonal scent inspired by winter, and toasted cinnamon and brown sugar make up the warm, bakery-inspired Snickerdoodle fragrance.

Meanwhile, Pecan Crunch combines toasted pecans, caramelized sugar, and vanilla to evoke freshly baked treats, and Cinnamon Pumpkin pairs cinnamon spice with buttery pumpkin notes for a warm autumnal fragrance.

Lastly, the returning Sugar Cookie scent blends vanilla, nutty, and freshly baked cookie notes. All featured scents are tapping into the gourmand fragrance trend, where consumers are increasingly interested in food-inspired scents. 

Starting September 15, 2026, Dove will expand the collection with three additional scents — Salted Caramel, Vanilla Frosting, and Frosted Plum — available exclusively at Target, joining the broader Holiday Treats line-up available at retailers in the US. 

Old Spice’s Fallidudes Collection

This fall, Old Spice is reinstating its limited-edition Fallidudes Collection. This year’s lineup features three bold characters, Pumpking, Apple Crumbro, and Frankenstud, each inspired by the scents that define autumn. 

According to Old Spice, the cThe Old Spice Fallidudes collection will be available for a limited time at select retailers in the US.ollection delivers “long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses.”

The collection sees the return of Pumpking, a scent leveraging the ample consumer demand for pumpkin spice-derived flavors. Meanwhile, Apple Crumbro boasts the scent of apple cider, and Frankenstud is a vanilla pistachio scent designed for Halloween.

The line is available for a limited time in select aluminum-free deodorant sticks, antiperspirant, body wash, and two-in-one shampoo and conditioner formats.

“With Old Spice’s limited-edition Fallidudes collection, we’ve bottled the scents of fall into three unforgettable fragrances that keep them confidently fresh all season long,” says Kate DiCarlo, senior director, Communications, Personal Care Portfolio, Procter & Gamble, 

The limited-edition Fallidudes collection continues Old Spice’s tradition of turning seasonal favorites into scent experiences, offering fans a fun new way to celebrate autumn beyond the coffee cup.

Native’s Peanuts-themed collection

Native has unveiled its fall collection in collaboration with the comic strip, Peanuts. The collection is designed to elevate everyday routines with clean formulas in nostalgic seasonal scents.

Each product features Peanuts characters enjoying fall activities printed on the packaging to further invoke autumnal imagery.

Scents include Apple Orchard, Crisp Night Sky, Maple Latte, and Harvest Moon.

Peanuts characters and icons are featured on this four-scented fall collection from Native.Apple Orchard features scents of green apple, pear, pineapple, florals, and cedarwood. It is available as a Deodorant Stick, Hand & Body Lotion, Body Wash, Moisturizing Shampoo, Moisturizing Conditioner, Mini Moisturizing Shampoo, and Mini Moisturizing Conditioner.

Crisp Night Sky encompasses bergamot, mint, eucalyptus, fir balsam, lavender, and musky sage. It comes in a Deodorant Stick, Deodorant Spray, Hand & Body Lotion, and Body Wash.

Warm spice, ginger, coconut, jasmine, pumpkin, and caramel-maple make up the Maple Latte scent. It comes in a Deodorant Stick, Mini Deodorant, Detoxifying Body Scrub, Mini Body Wash, and Body Wash.

Lastly, Harvest Moon combines blackberry, fig, pear, violet-jasmine, honeydew, and walnut-sandalwood. This scent comes in a Deodorant Stick, Hand Soap, Body Wash, Daily Clean Shampoo, and Daily Clean Conditioner.