For your eyes only: RevitaLash unveils reparative and protective Lash & Brow Masque

02 Nov 2021 --- RevitaLash Cosmetics is unveiling an ultra-reparative treatment for lashes and brows branded Lash & Brow Masque. The formula features a new generation of tube encapsulating masque technology that surrounds and saturates each hair, dispensing concentrated ingredients to repair, restore and protect lashes and brows.

The masque repairs damaged, compromised hair by infusing it with nutrient-rich ingredients to promote the look of healthier, softer, shinier and more flexible hair. It targets hairs damaged from professional lash or brow services, over-styling and daily makeup usage.

“The reparative Lash & Brow Masque treatment product is an addition to our range of offerings and has immediate and long-term benefits,” says Lori Jacobus, president & global CMO of RevitaLash Cosmetics.

“In enhancing lash and brow health, we knew it was important to offer a treatment that works in tandem with RevitaLash Advanced and RevitaBrow Advanced to repair and restore while also delivering hydration for strong, shiny, healthy lashes and brows – and especially so as consumers continue to seek out damaging lash and brow treatments.”The Lash & Brow Masque addresses visible and physical signs of compromised lashes and brows, both immediately and over time. 

Tri-Flora complex strengthens hairs
The Lash & Brow Masque formula features the Tri-Flora complex, a blend of ginseng, gleditsia and white nettle, designed to fortify hair and improve strength, natural volume and vitality.

Ingredients such as trehalose repair moisture levels and make hair less prone to breakage. Meanwhile, biotin conditions and strengthens and vitamin E protects and preserves hair.

According to a three-week independent consumer study by RevitaLash Cosmetics, 91% of respondents reported more hydrated lashes and brows, 89% confirmed healthier-looking lashes and brows and 85% claimed the formula repaired, replenished and strengthened lashes and brows.Deka Lash’s MegaVolume lashes offer long-lasting and dense coverage (Credit: Deka Lash).

Addressing consumer demands
Also tapping into lash innovations is US-based Deka Lash with its MegaVolume service, the company’s “most dramatic” lash look yet. Deka Lash began designing its newest lash look based on client feedback. According to the company, its feedback was to have a product that adds more volume and density to the lashes.

“MegaVolume creates a maximum lash density while still maintaining a natural look. It sets a standard for those customers wanting that fuller, more dramatic look while also feeling comfortable wearing it every day,” says Jennifer Blair, founder and co-CEO of Deka Lash.

MegaVolume will launch in all Deka Lash studios beginning on November 12, 2021.

Last month, Patrick Ta Beauty launched the Major Volume Mascara touted as a dramatically volumizing and lengthening mascara that mimics the look of individual false lashes.

By Nicole Kerr