13 Sep 2022 --- New Purple 2364, extracted by green fractionation from Raphanus Sativus L., is the latest addition to Givaudan Active Beauty’s portfolio of pigments for makeup formulations. The pigment is an environmentally sustainable vegan alternative to synthetic pigments and was developed in the shade purple after consumer studies revealed that 88% of 110 women consider New Purple 2364 a “trendy shade.”
