Givaudan launches natural cistus fragrance ingredient
Key takeaways
- Givaudan launch fragrance ingredient derived from Cistus in Andalusia, Spain.
- The ingredient is hand-harvested at a sustainable factory aligning with environmental regulations.
- The launch highlights a focus on raw and natural ingredients.
Givaudan has introduced its new natural ingredient Labdanum Absolute SigNature, a cistus scent crafted by Givaudan House of Naturals in Grasse, France.
The scent is extracted from cistus plants in Andalusia, Spain, and offers an “authentic character.” The company describes it as having a dry, lingering amber facet, enriched by woody and mineral nuances.
After extraction, it is processed in the company’s factory in Seville, Spain. The factory produces local premium raw materials and upholds the traditional practice of hand-harvesting cistus.
Givaudan says the approach involves selective cutting, aligns with local environmental regulations, and “contributes to preserving Andalusia’s extraordinary cultural heritage.” The company says the move reflects “a strong commitment to environmental stewardship.”
Labdanum Absolute SigNature is designed to stand out as a contribution to Givaudan’s Fragrance Ingredient Business portfolio. It is currently offered market-wide and accessible across the industry.
”Our innovation team has leveraged advanced engineering processes to elevate the crude cistus extract into a highly refined labdanum absolute,” says Paul-Erwan Camenen, head of Fragrance Ingredients Business at Givaudan.
Camenen adds that the ingredient underscores the company’s strategic focus on delivering high-performance raw materials that drive customer value. He continues that it demonstrates a commitment to pushing the boundaries of the natural ingredients industry.
The fragrance is designed to evoke the feeling of the Mediterranean shore and can be implemented for personal care and fine fragrance creations.
Recent from Givaudan
In a recent financial report, Givaudan’s Fragrance & Beauty division delivered CHF 1.95 billion (US$2.63 billion) in sales in H1 2025, up 8.6% like-for-like. Despite headwinds from tariffs and investment-related cash flow delays, the company said it remains optimistic, reaffirming its five-year growth targets.
Earlier this year, we spoke with the company about its “digital story smelling,” which refers to how fragrances feel. Givaudan says digitalizing story-smelling in the fragrance category is crucial for the industry’s future.
“Crafting digital storytelling that aligns seamlessly with traditional product messaging while embracing innovative approaches is essential. Digital platforms offer immersive, experiential, and generationally relevant communication, enabling brands to maximize the impact of their launches,” Pauline Martin, global head of F&B communications, fragrance and beauty at Givaudan, told Personal Care Insights.
