Green Mountain Biotech and Acme Hardesty to distribute Botaniplex actives range in North America

22 Oct 2021 --- Green Mountain Biotech (GMB) is partnering with Acme Hardesty to distribute GMB’s Botaniplex portfolio – a range of botanical blends for the cosmetic and personal care industries – in the US and Canadian markets. 

“The increase in consumer demand for natural skincare products and the partnership between the two companies will let the consumers discover the healing power of the botanicals that originated from Green Mountain sources,” supports GMB founder and CEO Roni Kramer.

“With years of scientific research and clinical testing, GMB has developed high-quality, sustainable active herbal formulas to add to cosmetic products,” she adds.

According to Innova Market Insights data Europe is the frontrunner in organic personal care launches, with Asia and North America following. The green beauty trend is giving rise to ingredients that boast naturality. PersonalCareInsights reported on this market and how it is helping shape the industry. 

Natural ingredients
GMB creates purified botanical extracts for skin conditions like acne, eczema and various viral infections. 

Its Botaniplex range includes botanical combinations used to control dermatological symptoms and help the skin repair itself to restore skin health. 

GMB says it has a team of experts in biology, chemistry and traditional Chinese medicine, with collaborations with experts in bacteriology, dermatology, mycology, virology and medicinal plants. 

Leveraging its experts’ skills, GMB says it produces and offers “rich, potent and unique” cosmetic solutions to address the current needs of manufacturers and end-consumers.

“Skin disorders result from symptoms triggered by abnormalities in numerous physiological pathways,” says GMB’s CTO, Dr. Yonit Bomstein. 

According to Bomstein, plants synthesize a wide variety of molecules that are not found anywhere else. Some phytochemicals can modulate the pathways to support skin function. 

“Our ongoing research is aimed at discovering new and better botanical blends that also address additional skin disorders.”

Organic market growth
Personal care products featuring organic claims are increasing rapidly, as consumers demand natural ingredients that boast environmental sustainability and naturality. 

Fragrances are also seeing organic claims proliferating, with coconut being the most popular positioning within this space.According to Innova Market Insights data Europe is the frontrunner in organic personal care launches, with Asia and North America following. 

Fragrances are also seeing organic claims proliferating, with coconut being the most popular positioning within this space, overtaking lavender’s position, which now ranks second.

Green beauty rises
Recognizing the need for greener formulations, Garnier introduced an educational campaign dedicated to sustainable consumption, reaffirming its commitment to green beauty. The brand seeks to reach 250 million people with information on how to live greener on the planet by 2025.

Most recently, Symrise filed a range of patent applications to boost the “green beauty” appeal of its Hydrolite 7 green, which debuted this past June.

Meanwhile, free-from claims are also increasingly applied across varied personal care market categories, with skincare and haircare accounting for almost half the free-from launches in the segment. 

According to Innova Market Insights, body care, fragrances and oral care are also gaining ground. Fruit and floral fragrances are popular within free-from personal care, with exhibiting high growth.

In this space, Henkel, L’Oréal, LVMH, Natura &Co and Unilever recently urged the industry to co-develop an environmental impact assessment and scoring system for cosmetics products. PersonalCareInsights spoke with the companies’ representatives, who explained what the move entails and how it will benefit the personal care sector.

The companies formed a consortium calling for cosmetics companies to join them in a global brands collaboration. 

The aim is to co-design an approach that is brand-agnostic and which provides consumers with clear, transparent and comparable environmental impact information based on a common science-based methodology. 

The new assessment and scoring system will aim to meet growing consumer demand for greater transparency about the environmental impact of cosmetics products, including formula, packaging and usage. 

By Kristiana Lalou

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