Henkel finalizes Olaplex deal amid premium hair care push

Henkel has finalized the acquisition of Olaplex. The deal’s completion fully designates Olaplex as a part of Henkel, marking a step in the German consumer goods conglomerate’s growth agenda.

According to Henkel, the science-backed premium hair care brand, boasts a high-performance portfolio visible in the international hair care arena.

Olaplex has experienced a stagnant period, facing declining revenue growth and pressure from larger beauty players and newcomer science‑based brands. Henkel’s acquisition aims to provide the operational support and global scale to help Olaplex grow beyond its core US professional consumer base.

Henkel reports that in fiscal year 2025, Olaplex generated around €370 million (US$423 million) in sales. This number mirrored the revenue of the previous year. However, in the third quarter of 2025, Olaplex reported net sales of US$114.6 million, representing a 3.8% decline compared to the same period in 2024.

In the third quarter of 2024, the brand also experienced a 3.6% decline in net sales compared to the same period in 2023. The results show a year-after-year slowdown.

While the final valuation of the transaction was not disclosed by Henkel, the total transaction value was previously reported as US$1.4 billion.

Hair care compatibility

The deal strengthens Henkel’s premium hair care presence.

The hair care brand is said to align with Henkel’s existing portfolio, with a range rooted in the professional hair care space and established across specialty retail and e-commerce channels.

“The successful closing of the Olaplex acquisition marks an important milestone in the execution of our purposeful growth agenda,” says Carsten Knobel, CEO at Henkel.

“After having streamlined our portfolio over the past years, we are now adding back size and scale. With the closing of this transaction, we are further strengthening our footprint in North America and expanding our global presence in hair care, as a core category within our Consumer Brands business.”

Wolfgang König, executive VP for Consumer Brands business at Henkel, added that the acquisition helps build the company’s presence in the “fast-growing and strategically important premium hair care segment.”

Personal Care Insights initially reported on the rumored deal in January. Following the talks, Olaplex shares jumped 20% in afternoon trading on January 7, 2026. The uptick was a turnaround from the hair care brand’s stock, which has fallen approximately 94% since its market debut.

The transaction closes with the fulfillment of the deal’s conditions, including regulatory approvals. Following its finalization, Olaplex shares have ceased trading on Nasdaq.

Henkel’s hair growth

Earlier this year, Henkel also completed the acquisition of Not Your Mother’s (NYM), a hair care and styling brand in North America, boosting its US hair portfolio.

The company said it will leverage the combined organization with NYM to cultivate a collection of on-trend consumer brands.

The financial terms of the deal were not disclosed. However, when the acquisition was announced, Barclays estimated the valuation at €800 million (US$927 million).