Sweetch Impact Beauty banner promoting bio-based ingredient technologies, featuring a woman seated among wildflowers.

Ela Jade Ünal

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About the author

Ela Jade Ünal is a senior journalist for Personal Care Insights. With a background in sociology, culture, and media studies, she explores the intersections between the personal care industry and society. She is passionate about mental health and personal care, sustainability, and the dynamics of race, class, and gender within the industry. She holds a BA in Liberal Arts and MA in Arts and Culture from Maastricht University and has previously worked as a newsletter writer and director in the mental health sector.

Meet the full Editorial Team behind Personal Care Insights.

Ela Jade Ünal's articles

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TriNutra study finds black seed oil boosts hair density and scalp health

In a study released this week, TriNutra has shown that its cold-pressed black seed oil, B’utyQuin, demonstrates significant hair density improvement. The dermatologically controlled clinical study on...

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Bemotrizinol US FDA approval spurs sunscreen innovation

Earlier this summer, sunscreen active ingredient bemotrizinol (BEMT) received US FDA approval, marking a major milestone for sunscreen innovation in the country. It became the first new sunscreen...

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Ulta Beauty boosts financial outlook after strong Q2 results

Ulta Beauty has announced its Q2 2026 results, showing a net sales figure of US$3.04 billion, an 8.9% growth year-over-year. The company attributes the increase to growth in comparable sales, its...

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Givaudan pitches fragrance as loneliness antidote

Givaudan has unveiled Message in a Bottle, an olfactive perspective exploring how social belonging motivates consumers’ fragrance choices. The company says this mindset is “shaping a new generation...

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How carbon capture can rewrite surfactant chemistry in personal care

Carbon capture is emerging as a climate-friendly cosmetics solution, according to green chemistry company Viridi. The technology converts captured emissions into beauty feedstocks, introducing a...

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Target launches Beauty Studio with K-beauty and premium skin care focus

Target is launching Target Beauty Studio, an in-store and online specialty beauty space featuring over 1,600 products from 90 brands, with most brands debuting on the store’s shelves as part of the...

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Plant-based squalane scales amid mounting sustainability pressure

The beauty industry’s emphasis on ethics and sustainability is incentivizing the reimagination of animal-derived ingredients like squalane. The market is showing a preference for plant-based...

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Ipsy talks marketing engine launch that drives beauty brand demand

Ipsy has dispatched an end-to-end marketing and sales engine to address the growing pressure on brands to deliver marketing ROI (return on investment) and prove consumer interest. Ipsy Marketing...

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