Honey Pot expands into perimenopause period care, targeting multi-generational needs

As the women’s intimate health category continues to grow worldwide, there is an abundance of products designed for women to support overall health. US-based Honey Pot is expanding its period care line to include new Peri-Harmonizing Herbal Infusion Pads & Liners, designed to give comfort and restore balance during the instability of perimenopause.

The company promotes products designed for women “from every generation,” with the company saying they “respond directly to real, lived experiences.”

Meeting women at every life stage

Honey Pot’s VP of Brand, Jazmyn Williams, tells Personal Care Insights more about the brand’s move into perimenopause care. 

“We’re designing solutions for real, often overlooked experiences, whether that’s first periods, postpartum, or now perimenopause. That commitment to meeting consumers at every stage of life, paired with science-backed formulations and plant-derived ingredients, has helped us build deep trust. Our community knows we’re listening, and that’s what drives both loyalty and continued growth.”

“We’ve always believed that people deserve products that meet them at every stage of their cycle, and perimenopause is one of the mostHoney Pot expands its period care line, meant to give comfort and restore balance during the instability of perimenopause.overlooked. This phase often comes with what we like to call ‘cycles with plot twists,’ including unpredictable flows, surprise spotting, bladder leaks, and increased sensitivity, yet most products on the market weren’t designed with these realities in mind.”

The expansion into perimenopause care was driven by a clear consumer need: to create a solution that goes beyond basic protection and actually supports the physical and emotional shifts happening during this stage, says Williams. 

“Our new Harmonizing Herbal Infusion Pads & Liners are designed to handle everything from light spotting to heavier, unexpected flows, with a proprietary herbal blend of black cohosh, red clover, and clary sage.”

“Together, these elements help support hormone balance, ease intimate skin sensitivity, and create a more comfortable, confidence-boosting experience,” adds Williams. 

“Our product development process always starts with listening and understanding what our community is actually experiencing and where existing products are falling short.”

Honey Pot’s pads and liners feature our proprietary multi-fluid technology to capture a range of fluids — whether it’s spotting, discharge, or bladder leaks — while maintaining strong absorbency and leak protection. Williams says, “We incorporated a blend of botanicals traditionally valued for their calming and skin-comforting properties, paired with a 100% organic cotton cover to ensure a soft, breathable feel for sensitive skin.”

In consumer studies, the majority of users reported feeling protected during unpredictable flow and more confident in their day-to-day activities, reinforcing that these products are not only functional but truly supportive during this transition.

Building an ecosystem of care

Honey Pot is focused on building a more complete ecosystem of care, and Williams assures us that its recent launches are “a reflection of that.”

“In addition to the Harmonizing Herbal Infusion Pads & Liners, we’re also introducing new products like our Cooling Intimate Wash and Cooling Intimate Wipes, which offer a refreshing reset with ingredients like mint, aloe, and hyaluronic acid, as well as our Calming Intimate Wash, formulated with ashwagandha, lavender, and lemon balm to support a more soothing, balanced experience.”

What ties all of this together is a needs-based approach, she adds. “We’re looking at the full spectrum of intimate wellness, from everyday maintenance to more nuanced hormonal shifts, and building products that meet those moments in a thoughtful, targetedHoney Pot’s products are clinically, gynecologically, and microbiome tested to ensure they deliver on both comfort and efficacy. way.”

“We take a thoughtful approach to formulation, using plant-derived ingredients and materials that are designed to be gentle and supportive for intimate skin, while also holding ourselves to high standards when it comes to testing and safety,” explains Williams. 

“But just as important is how those products show up in real life. We’re thinking about things like sensitivity, unpredictability, and how needs shift over time, and making sure our products actually meet people in those moments. It’s all about creating solutions that feel both trustworthy and intuitive through products that people can rely on, and also feel good using every day.”

Designed for female community 

Williams says Honey Pot is a “brand built by a community that cares deeply for themselves and each other.”

“Showing up in and for the community with education and products always remains a priority for us,” she adds. 

“This is a category where both the science and the conversation are constantly evolving, and we see it as our responsibility to help make that information more accessible and less intimidating. Ultimately, we want to be a trusted resource — whether someone is navigating everyday vaginal health, hormonal shifts like perimenopause, or simply looking to understand their body better.”

For Honey Pot, its community directly shapes its product pipeline. Williams says, “We’re constantly listening for patterns in what people are experiencing and their emerging needs. Perimenopause is a perfect example: we saw ongoing conversations around unpredictable flow, bladder leaks, and skin sensitivity, and realized there wasn’t a solution designed for that. That insight became the foundation for the Harmonizing Pads & Liners.”