In-Cosmetics Global live: Mibelle Biochemistry serves up skin-brain axis solution for mental health
28 Mar 2023 --- Mibelle Biochemistry is unveiling a timut pepper-based skin health ingredient branded TiMood at the ongoing In-Cosmetics Global trade show in Barcelona, Spain (March 28-30). Dr. Irene Montaño, international sales manager at Mibelle Biochemistry, tells us how the product supports environmental sustainability by upcycling industry waste and boosts mental health and beauty via the skin-brain axis.
The company says that TiMood has been shown to improve emotional well-being in stressed volunteers, leading to a more relaxed state. Based on timut pepper – a spice plant from the Himalayas – the ingredient can improve neuronal function in the skin and increase skin homogeneity.
“TiMood is a mood enhancer based on upcycled ingredients from the fragrance industry’s leftovers – so it’s very sustainable,” Montaño tells PersonalCareInsights.
“Neurocosmetics are the next step for the market. TiMood is a completely new approach – when you feel good, you look good, and vice versa.”
Timut pepper grows as shrubs on the southern edge of the Himalayas. The fruits are sun-dried and used as a spice for traditional dishes due to their zesty, grapefruit-like flavor. For the active ingredient TiMood, fruits of wild timut pepper plants are harvested in rural areas of Nepal.
“We remain focused on sustainability and upcycling. Our focus is to take an ingredient from nature without being aggressive and we have different biotechnologies in-house to achieve this. We believe the market for environmentally responsible products is here to stay,” adds Montaño.
The skin-brain axis
Global society is increasingly characterized by feelings of stress, while the concept of emotional well-being is more prevalent. Beauty self-care can boost mental health and create a more relaxed state of mind that can help improve skin appearance.
Mibelle Biochemistry claims that skin that feels good can boost mood – not only consciously due to a visible improvement of the facial appearance but also unconsciously via the skin-brain axis. This link between the skin and brain is achieved by signaling via released molecules and through the direct connection by nerve cells.
TiMood is touted to have many benefits, including protecting neurons from aging, supporting a healthy and even skin complexion, improving well-being under stress and stimulating the skin-brain connection.
The product is a topical application that should be applied directly to the skin for hydration and an even tone to combat the appearance of stress.
Innovation at In-Cosmetics
Mibelle Biochemistry is also showcasing another active ingredient for skin beauty at the event: CalmMandrin.
“CalmMandrin is an upcycled ingredient based on the fragrance industry’s mandarin production leftovers. We take these leftovers and produce CalmMandrin, which, as the name suggests, calms the skin. It is specifically intended for irritated skin,” explains Montaño.
Elsewhere at the show, Givaudan Active Beauty is unveiling PrimalHyal Hydra[+] – a new cationic hyaluronic acid crafted by white biotechnology. This active ingredient reportedly outperforms standard hyaluronic acid hydration benefits by at least a factor of 2, bringing unprecedented moisturizing efficacy to rinse-off and leave-on cosmetics.
Meanwhile, Gelymar is displaying its GelyBlue portfolio – a line of nature-driven carrageenan extracted from seaweed species. It offers countless textures from fluids to high-gelling solids for viscosity, stability and particle suspension properties for various cosmetics applications.
Also, Azelis is exhibiting new formulations, including a lip and cheek duo containing a soft pink sorbet lip and cheek tint and a glittering gold beauty balm.
Today at the show, we also reported on Clariant’s four new, sustainable and natural ingredients for cosmetics formulations designed to enhance wellness and mood, as holistic wellness gains traction as a key positioning in functional beauty items.
By Joshua Poole, with live reporting from Venya Patel at In-Cosmetics Global 2023
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