Indian distributors and retailers are boycotting personal care products from Türkiye. The boycott comes after Turkish President Tayyip Erdogan voiced support for Pakistan following its recent border clashes with India. On April 22, Islamist terrorists attacked India-administered Kashmir, killing 26 people, primarily Hindu tourists. This led India to launch missile strikes in Pakistan and Pakistan-administered Jammu and Kashmir on May 7. India said that the strikes targeted terrorist infrastructure, but Pakistan rejected India’s claims.