Iris&Romeo launch makeup-skincare amalgamation at Credo Beauty

16 Feb 2023 --- Hybrid beauty brand Iris&Romeo has announced its first-ever retail launch with the leading clean beauty retailer, Credo Beauty. Its full makeup-meets-skincare hybrids, which include six products, are debuting at 11 Credo stores in the US and online.

The brand shares that all Iris&Romeo products meet the Credo Clean Standard, which goes beyond a restricted ingredient list and includes innovative sustainable packaging and transparent ethical practices, among others.

“Multi-use products are one of the fastest growing categories at Credo Beauty,” says Meg Lim, Credo Beauty Color Merchant.

“Michele has created an incredibly thoughtful assortment of products that are easy to understand but can accomplish a lot at once. I’m especially excited for our customers to try Best Skin Days – the amount of nourishing skincare ingredients, sun protection and sheer-but-buildable coverage packed into one little jar is astounding.”

Furthering clean beauty
Iris&Romeo formulas are free from cyclic silicones, parabens, phthalates, sulfates, polyurethane compounds (also known as PEGS), synthetic fragrances and 1,394 other harmful ingredients.

Multi-use products are one of the fastest growing categories at Credo Beauty.Weekend Skin SPF 50 + Vitamin C + Glow, Ceramide Multi-Balm, Best Skin Days SPF 30, The Reset Luminous Hyaluronic Serum Spray, Brow Up Thickening Brow Balm and Power Peptide Lip Balm are the six products the brand is launching at Credo.

The Weekend Skin SPF 50 + Vitamin C + Glow is an “award-winning, first-of-its-kind formula” combining stabilized, time-release vitamin-C and transparent mineral SPF 50, while the Power Peptide Lip Balm is a three-in-one treatment lip balm with clinical levels of collagen-boosting biomimetic triple-peptides.

“Annie Jackson, co-founder and COO of Credo Beauty, has had a clear vision of bringing together some of the most innovative, ethical, new brands in the space. I’m excited that customers can now try our products in real life,” says Michele Gough Baril, founder at Iris&Romeo.

Onward and upward
In 2022, Iris&Romeo experienced triple-digit growth, which was fueled by a loyal customer base and “highly-anticipated” product launches, such as its award-winning Weekend Skin SPF 50 + Vitamin C + Glow, and in 2023 is expecting a triple-digit sales increase year-on-year accelerated by direct-to-consumer and retail expansion.

In the Fall of 2022, the brand completed a successful capital raise with continued support and investment by lead investors BrandProject and Newbound Ventures. With growth being a significant focus in 2023, Iris&Romeo will likewise be investing in the company’s product innovation pipeline, continuing to bring one-of-a-kind hybrid products to the forefront.

“We are fortunate to have an excellent investor base who are highly supportive of our retail growth strategy,” says Tara Desai, CEO at Iris&Romeo.

“Thanks to our investors, we have remained committed to launching new-to-market, innovative hybrid products to scale our DTC business quickly. We look forward to beginning our retail entry with our exclusive partnership with a best-in-class retailer like Credo Beauty,” she concludes.

Edited by Radhika Sikaria