Rethinking beauty marketing: L’Oréal Turkey taps AdCreative.ai to accelerate campaign timelines

L’Oréal Turkey has partnered with AdCreative.ai, a machine learning platform specializing in creative generation, to enhance its visual content production at scale. The collaboration aims to optimize the beauty giant’s marketing processes across photo and video shoots, branded templates, and predictive content scoring while maintaining performance and consistency.

The Istanbul-based operation will use AdCreative.ai to reduce lead times, production time, and precision editing for brand-aligned stock imagery. At the same time, predictive analytics will estimate campaign effectiveness before launch.

Personal Care Insights speaks with Nicole Walsh, head of communications at AdCreative.ai, about the broader trends in AI-driven creative production and what it signals for future marketing in the beauty space.

“The beauty industry relies on visual storytelling to connect with audiences, but tailoring that storytelling to specific segments has often required significant time, budget, and coordination. AI makes it possible to create variations of the same creative, featuring different models, backgrounds, tones, or styling cues, for different audiences, without starting from scratch each time,” Walsh says.

“AI isn’t just introducing new tools. It’s prompting a rethink of how creative work gets done. From reducing the time it takes to launch a campaign to enabling more thoughtful, data-informed decision-making, the impact goes well beyond productivity.”

Same-day launch

One key benefit L’Oréal Turkey is gaining from the partnership is speed. According to Walsh, AdCreative.ai shortens the timeline between concept and deployment by eliminating traditional bottlenecks in creative production.

She notes that brands often face long delays between receiving a new product and preparing campaign assets, which can result in missed revenue. Personal Care Insights previously reported that these linear models cost beauty brands around US$86 billion in lost revenue.

“With our tool, the moment your product arrives, you can upload a basic product image and instantly generate visuals with models of your choosing that are diverse, on-brand, and formatted for any channel,” she says.

AI in marketing reduces the reliance on time-consuming photo shoots and manual asset editing.This feature dramatically reduces the reliance on time-consuming photo shoots and manual asset editing. “Your product can go live on your website the same day it arrives,” enabling faster inventory turnover and more agile campaign cycles.

Reducing guesswork

The technology’s predictive scoring features are expected to guide decision-making before a campaign launches. Walsh describes this as a shift from reactive to proactive marketing, allowing teams to select creative assets based on AI-driven insights rather than mere instinct.

“Instead of A/B testing in the wild, brands can make more informed decisions about which assets to prioritize or iterate before committing a budget,” she says. The A/B testing method uses comparisons to test which asset performs best.

The scoring tool analyzes patterns in design, messaging, and past performance to forecast likely outcomes. This approach offers a more straightforward path forward for teams operating under tight timelines or resource constraints.

Consistency and creativity

Maintaining brand consistency while scaling across products, markets, and platforms is an ongoing challenge, especially for global players or those with multiple product lines.

By embedding brand rules into AI tools, Walsh says teams can create locally relevant and globally aligned assets. “AI does not replace creative oversight, but it does provide a level of control and consistency that helps teams scale without sacrificing cohesion.”

“What AI offers is not a shortcut, but a system: a way to ensure that every creative asset

generated, whether for a skin care line in France or a tech product in Japan, follows brand guidelines around tone, color, layout, and visual hierarchy,” she explains.Generative tools enable brands to launch campaign visuals the same day a product arrives.

“For many teams, the question is no longer if they’ll incorporate AI into their workflows, but how.”

While automation is a central feature of the platform, Walsh stresses that AdCreative.ai is not designed to replace creative professionals. Instead, it aims to free them to focus on strategy and storytelling. The AI handles routine tasks, allowing teams to spend more time on conceptual work. 

“Designers and copywriters can focus less on versioning and more on storytelling. Strategists can iterate faster, using real-time insights to guide their decisions. In some cases, roles may evolve, with creative leads becoming curators, editors, or facilitators of AI-driven workflows,” Walsh explains.

“It’s not about replacing human creativity, but about removing the friction that often limits it.”