L’Oréal’s Biotherm skincare brand launches recycled plastic caps by Texen

08 Mar 2022 --- Skincare brand Biotherm by L’Oréal is launching a line of products featuring recycled polypropylene caps. L’Oréal’s long-time partner, Texen, is responsible for the packaging design using the “new material” which reportedly takes decoration well, offering a visually appealing final product.

Texen says the cap can be adapted for different shaped-vessels used for men’s and women’s skincare formulas such as Biotherm’s Cera Repair and Blue Therapy.

The packaging company emphasizes the importance of visual experience for consumers, highlighting that the caps are hot-stamped across their entire surface without any overlap. This reportedly has been a design challenge when working with polypropylene or similar materials.

“Excellent” adherence of the hot-stamping on the recycled polypropylene allowed the company to avoid the application of a protective varnish to the caps.

The “global eco-design approach” incorporating the use of recycled polypropylene as a cornerstone is supported through the agility of a dedicated, automated production line, says Texen.The Blue Beauty movement seeks to improve ocean health by taking measures including increasing the use of recycling materials and reducing plastic waste.

Blue Beauty movement
The polypropylene packaging was made as part of the Blue Beauty movement which promotes responsible practices within the beauty industry to protect oceans around the world.

Texen says this trend will drive brands to increase their ethical credentials and promote traceability. The Blue Beauty movement promotes blue biotechnology – technology meant to benefit aquatic environments and relevant industry – and Biotherm’s Blue Beauty Commitments.

These commitments include using more renewable ingredients, more ocean-friendly formulas, more sustainable design solutions and collaborating with NGOs and ocean experts to advocate for ocean protection and research pro-marine health solutions.

Economic and environmental sustainability
Biotherm’s aim is to design circular products, including the use of recycled materials to enhance the environmentally sustainable qualities of its products.

Not too long ago, EcoBeautyScore Consortium, which includes major industry players like Coty, Palmolive-Colgate and Unilever, invited personal care and cosmetics companies to join their group and be rated by their novel EcoBeautyScore system.

Recycled ingredients and products are not just a way for companies to increase their reputation among environmentally-conscious consumers. It is also being jumped on by companies as a way to extract profit from every step of manufacturing.

Recently, UNI launched a body care line featuring recycled aluminum packaging and reusable dispensers. This week, Milkadamia launched a line of palm-oil free, eco skincare products, boasting a recycled outer shell with “70%” less plastic than previous package designs.

Edited by Olivia Nelson

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