L'Oréal’s CeraVe Baby reformulates lineup with vitamin E for sensitive infant skin needs

14 Sep 2021 --- L’Oréal’s therapeutic skincare brand CeraVe is introducing a reformulated baby range. The CeraVe Baby Wash & Shampoo is now formulated with vitamin E, in addition to ceramides, to better cater to the needs of babies’ delicate skin and tackle skin irritants.

The complete lineup of skincare products was developed along with pediatric dermatologists. The brand also revealed a refreshed packaging design for the CeraVe Baby Moisturizing Lotion, CeraVe Baby Moisturizing Cream and CeraVe Baby Healing Ointment.

“We understand the importance of gentle care and the desire for trusted products designed to meet the needs of delicate baby skin,” says Jaclyn Marrone, vice president of marketing at CeraVe.

“CeraVe created the baby line with products that are not only free of harmful ingredients but also include the building blocks a baby’s developing skin needs, like ceramides.”

Ceramides for baby skin
During the last trimester of pregnancy, the vernix caseosa, which is a naturally occurring protective layer that contains ceramides, covers and protects the skin of the baby.

Proper care of a baby’s skin from an early age can be key in preventing future skin issues, says the brand.Ceramides are naturally found in the skin and help seal moisture in and keep irritants out. As the vernix caseosa is removed soon after birth, it is critical that ceramides are restored in a baby’s skin barrier.

Moreover, a baby’s skin is about 30 percent thinner than adult skin and continues to mature after birth, so it is important to use products that focus on the skin barrier and feature ceramides, the company says.

In fact, proper care of a baby’s skin from an early age can be key in preventing future skin issues, notes CeraVe.

Beyond neonatal and infant development, research shows that incorporating moisturizers and cleansers with ceramides can help prevent ceramide depletion and dermatologic issues that are common in adulthood, such as atopic dermatitis.

All CeraVe products, including the CeraVe Baby line, are formulated with three essential ceramides – 1, 3 and 6-II – which are identical to those found naturally in a baby’s skin.

Baby skincare routine
The CeraVe Baby line includes a range of products that help cleanse, protect and soothe the skin.

The Baby Wash & Shampoo features a tear-free formula that foams into a rich lather to gently cleanse and deliver soothing, moisturizing benefits without drying or disrupting the skin barrier.

Enhanced with hydrating hyaluronic acid, it is designed for both newborns and babies to leave skin feeling soft, clean and smooth.

Enhanced with hydrating hyaluronic acid, the range is designed for both newborns and babies to leave skin feeling soft, clean and smooth.Like all products in the line, its formula is free of parabens, phthalates, fragrance and dyes, and holds the National Eczema Association’s Seal of Acceptance, crediting the safe use for even very sensitive baby skin.

Protecting the skin barrier
The CeraVe Baby line also includes the Baby Moisturizing Cream and Baby Moisturizing Lotion, both with hyaluronic acid and the brand’s patented Multivesicular Emulsion (MVE) technology.

MVE releases ingredients slowly over time, allowing them to absorb thoroughly into the skin to nourish the natural barrier.

The Baby Moisturizing Lotion has a lightweight formula to gently hydrate, while the Baby Moisturizing Cream has a comforting, rich formula – both of which help retain skin’s natural moisture and provide all-day hydration.

Meanwhile, the Baby Healing Ointment is a petrolatum-based formula that helps treat and prevent diaper rash by forming a protective seal to help shut out wetness while soothing a baby’s skin.

Lastly, the line’s Sunscreen Lotion SPF45 is a broad-spectrum mineral sunscreen to help protect from harmful UV rays.

In addition to the Baby line, CeraVe offers an array of therapeutic skincare products, including moisturizers, cleansers, sunscreens and serums to provide relief and protection for all skin types.

By Kristiana Lalou

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