10 Oct 2022 --- Nykaa, an omnichannel consumer-tech company and India’s most popular beauty and lifestyle retailer, signed an agreement with the Middle East’s Apparel Group to create a Gulf Cooperation Council (GCC) focused on beauty offerings in the UAE, the Kingdom of Saudi Arabia (KSA), Qatar, Oman, Kuwait and Bahrain.The GCC aims to create a seamless beauty shopping experience that is curated and discovery-led as these two retailers collaborate to leverage one another’s strengths.
