Olfactive innovation: Givaudan’s ScalpSure launch targets root of scalp and hair malodor
06 Sep 2023 --- Fragrance and beauty manufacturer Givaudan is unveiling ScalpSure, enabling perfumers to create fragrances specifically to combat scalp malodor. The technology facilitates experts and customers a “scented experience” during the fragrance creation.
“The highly consumer-centric approach of ScalpSure ensures an enhanced understanding of the malodor challenges on the scalp and improved awareness of how best to design solutions,” says Jessica Jiang, personal care senior creative fragrance manager at Givaudan.
“The superior efficiency of ScalpSure in counteracting malodor has been demonstrated through a holistic validation methodology composed of olfactive experts, sensory panelists and consumers themselves, through home-use tests led on a cross-regional level.”
Balancing concerns with fragrance
Givaudan finds that 61% of people are concerned about sweat or scalp malodor worsened by air pollution, stress and head coverings.
“The challenge in designing an effective hair care fragrance is to create a beautiful scent that delights consumers while simultaneously addressing their concerns. The fragrance should provide an impactful and enjoyable fragrant experience while effectively suppressing scalp malodor,” comments Sophie Rhodes, personal care senior perfumer at Givaudan.
“The ScalpSure design aid supports perfumers in shaping tailor-made fragrances capable of successfully banishing unwanted smells on the scalp. By combining hedonic and performance criteria, ScalpSure fragrance guidelines offer perfumers an innovative tool to ensure consumer satisfaction.”
Extended research
Givaudan finds that 61% of people are concerned about sweat or scalp malodor.
ScalpSpace is the latest addition to Givaudan’s Zap cross-category portfolio and has been “researched extensively.”
The technology was developed by involving consumers at the earliest stage of the research.
Givaudan’s malodor research teams from the Health and Wellbeing Centre of Excellence in Ashford (UK) and olfactive experts formed a headspace analysis collected from consumers’ hair to develop a realistic scalp malodor model.
This framework provided a means to develop a solution with Givaudan’s perfumers screening the behavior of perfumery ingredients and formulas. This enabled them to find the best solutions for countering the build-up of malodors on the scalp.
In related news
In our Special Report, speaking to Givaudan and Sensegen, we share how the companies spearhead well-being fragrance formulas from biotechnology and responsible sourcing, tapping to sensory marketing.
In line with the trend of scent innovation targeting mental wellness, Febreze introduced its Mood Collection, a set of three blended scents designed to set the atmosphere of rooms in the home.
Meanwhile, deodorant ingredient innovation has expanded with new sensorial properties for a wellness feeling, alongside technological advancements targeting specific underarm microbes and novel formats that allow for new product application methods.
By Venya Patel
