Perfect Corp. and Good Glamm Group reimagine Indian beauty shopping with AI skin analysis
04 Jan 2023 --- Leading augmented reality (AR) and artificial intelligence (AI) beauty tech solutions provider Perfect Corp. is teaming up with India-based Good Glamm Group to launch virtual try-on and AI skin analysis experiences to revolutionize the shopping experience for its customers across the subcontinent.
“We are delighted to have partnered with the Good Glamm Group to offer our hyper-realistic virtual makeup try-on tool and dermatologist-verified skin analysis technology to all beauty lovers in India,” says Alice Chang, founder and CEO at Perfect Corp.
“We are committed to reshaping India’s beauty and fashion consumer shopping journey through our cutting-edge AI and AR-powered tech solutions, helping brands to deliver the most realistic and high-tech digital experiences.”
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s first direct-to-customer (DTC) beauty “unicorn” and is backed by equity investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Tano Capital and the Mankekar Family Office.
Through Perfect Corp. partnership Good Glamm Group can offer personalized, interactive and high-touch online shopping experiences.Reinventing Indian beauty
The Good Glam Group has three key divisions, of which Good Brands Co boasts a portfolio of DTC beauty and personal care brands, including MyGlamm, St. Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra.
Following the partnership, MyGlamm customers in India will enjoy an immersive and unique shopping journey with virtual makeovers, trying on beauty products in real-time with true-to-life results.
Sophisticated AI technology, paired with a state-of-the-art AR overlay, creates a hyper-realistic product try-on for an instantaneous, ultra-personalized experience, eliminating the need for physical product sampling.
Perfect Corp.’s AI Skin Analysis solution also enables consumers of the Organic Harvest and St. Botanica brands in India to obtain a detailed skin analysis and a personalized skincare routine in seconds.
The “ultra-precise” skin analysis experience integrates the latest advancements in deep learning to offer visitors an assessment, giving users a unique skin score across several indicators, including wrinkles, spots, moisture, dark circles and oiliness. The tailor-made skincare regimen composes products to target the unique issues identified, giving users a hyper-realistic and personalized experience.
“The beauty and cosmetics industry is expanding, and cutting-edge technological advancements have completely transformed the sector,” says Sukhleen Aneja, CEO of Good Brands Co at The Good Glamm Group.
“We are excited to partner with Perfect Corp. to introduce this new AI-powered skin analysis and AR Makeup Virtual Try-On Experience with our aim to constantly reinvent ourselves to provide our consumers with bespoke beauty services.”
Edited by Radhika Sikaria
