Prada launches skin care line and color correction products harnessing “adaptive skin technology”

01 Aug 2023 --- Prada has globally unveiled a skin care line together with color correcting cosmetics, branded Prada Skin and Prada Color, debuting as part of the “Rethinking Beauty” campaign. 

The new Skin and Color collection is marketed as a “universal yet personalized beauty experience” by the fashion house. Employing “adaptive skin technology,” the range claims to “empower the skin’s inherent resilience to renew, regenerate and reinforce itself.”

“Realized in tandem, the respective skin care and makeup collections reconcile minimalism and maximalism; sophistication and playfulness; simplicity and versatility, drawing from both heritage and technology for formulas and packaging that bring luxury and responsibility into harmonious conversation,” details the company.

“Prada Color rethinks self-reinvention as the new self-expression, showcasing an eclectic curation of colors and textures that are mindfully drawn from the brand's vision and inspiration.”

New Prada Color palettes.Transitioning from fragrance to skin care
The launch of Prada’s skin care line follows its tangerine- and bergamot-scented fragrance line, Prada Paradoxe, which debuted in its triangular bottle in 2022 with actress Emma Watson as the face of its brand.

The beauty line emulates a similar design, with triangular eyeshadows and lipstick bullets, as well as pots of cream, packaged in reflective silver packaging.

The Rethinking Beauty campaign officially launched worldwide across print, digital and outdoor media today. 

Prada’s CPG performance
Supporting Prada’s focus on elevating its CPG offerings, Paradoxe by Prada was recently highlighted as one of the drivers of L’Oréal Luxe’s recent half-year performance in fragrances.

“L’Oréal Luxe strengthened its leadership in fragrances, the largest segment in the European selective beauty market, driven by the ongoing success of Paradoxe by Prada and Libre by Yves Saint Laurent,” highlighted L’Oréal in its recent financial report.

Business in North Asia particularly grew by 3.9% like-for-like, prompting L’Oréal to expand its business in new cities within the region. This was attributed to the Prada introduction alongside other new fashion brands housed in L’Oréal’s portfolio, like Valentino and Takami.

Edited by Benjamin Ferrer