Priscilla Presley hair and makeup searches soar after Sofia Coppola’s movie release

16 Jan 2024 --- Priscilla Presley’s signature cut crease and winged eyeliner looks from the 1960s are experiencing a modern revival inspired by the film depiction of her life.

During the UK release of the movie Priscilla, searches for “Priscilla Presley makeup” had a “dramatic rise” of 145% in the last three months, according to an analysis of Pinterest search data by beauty and wellness marketplace Fresha.

Sofia Coppola, the director of Lost in Translation, delves into Priscilla Presley’s life with American singer Elvis Presley. The movie grossed over US$20 million at the box office in the US, and the UK release is expected to further boost the film’s cultural impact.

Hair and fashion frenzy
Pinterest searches for “Priscilla Presley hair” surged by 115%, while a 177% spike was noted in searches for “Priscilla Presley outfits” since October 1. 

According to the data, the film is bringing a resurgence of vintage beauty trends.Priscilla Presley’s iconic makeup looks from the 60s are experiencing a resurgence (Image credit: Priscilla Presley).

Fresha says, “Priscilla Presley’s timeless allure and signature makeup have transcended eras, captivating new audiences every generation. The recent surge in searches reflects a collective fascination with her iconic looks and indicates a modern resurgence of vintage beauty trends, cementing Priscilla as a beauty icon for the ages,”  

Taking advantage of cultural excitement
Previously, beauty retailer Lush collaborated closely with lifestyle and entertainment brands, producing a total sales of £15.4 million (US$19.4 million).

For instance, the Super Mario Bros. Movie collection was a driving force for creating cross-generational excitement.

In addition, the Barbie x Lush collaboration, following the success of the movie, generated over £1.7 million (US$2.1 million) in sales across the UK, Ireland, USA, Canada, Australia, France, Germany, UAE, Taiwan, Bahrain and Hong Kong with remaining markets yet to launch.

Upon launch in the US, online app sales “were the biggest in its history, +146% on the day of launch for Super Mario Bros. and +44% versus the Boxing Day sale.” 

“Following the first week, the Barbie X Lush perfume had sold out across the UK, with many other products following suit. Barbie, the second most popular collaboration collection from first week UK sales, is closely on the heels of Super Mario Bros. Movie at £335K (US$421K),” shared the brand.

Edited by Venya Patel