Proven Skincare introduces All-In-One Personalized Serum designed to evolve with consumers

16 Nov 2023 --- Skin care brand Proven Skincare has unveiled its All-In-One Personalized Serum, which is customized to suit individual skin needs and designed to enhance skin radiance. 

The serums are made to evolve alongside the changing needs and concerns of the customers over time and address diverse concerns.

Acknowledging that each user has distinct skin issues, Proven focused on tailoring the serums to address a spectrum of issues, including signs of aging, uneven skin tone, dryness and lifestyle factors. 

Utilizing the company’s Skin Genome Project, Proven’s AI algorithm identifies the most fitting ingredients for each user's distinct skin profile. This personalized approach maximizes the efficacy of the product for each individual, incorporating the most effective combinations of active ingredients.

Last September, Proven Skincare raised US$12.2 million in a Series A round.“Serums have become a core component in many women’s skin care routines, but finding a serum that works specifically for you can be a struggle,” says Proven’s co-founder and co-CEO, Ming Zhao.

“That’s why we’ve created a personalized, AI-powered serum that is designed specifically for an individual’s unique skin care needs."

Last September, Proven Skincare raised US$12.2 million in a Series A round to grow its portfolio of AI-powered personalized beauty and fragrance solutions.

Simultaneous functionalities
The creation of the All-In-One Personalized Serum followed extensive research spanning nearly two years, including safety tests and reformulations.

Unlike conventional serums that typically target a single attribute, Proven’s All-In-One Personalized Serum is designed to tackle a wide array of skin concerns simultaneously. 

Leveraging AI technology and comprehensive ingredient research, the serum offers a holistic solution by incorporating “carefully selected” active ingredients that work synergistically for optimal results.

The formulation prioritizes a blend of potent ingredients such as bakuchiol, beta glucan, sodium hyaluronate and niacinamide.

Personalized solutions are increasingly common as beauty shoppers familiarize themselves with tailoring skin care to their own specific needs. At the recent In-Cosmetics Asia, Ashland debuted its new range of AI-crafted personal care solutions, including “high-tech” chamomile extract and cosmetics for gum care.

Edited Benjamin Ferrer