Revieve and Marionnaud Italy shed light with AI Suncare Advisor for UV protection

20 Jul 2022 --- Revieve has partnered with Marionnaud Italy to introduce an AI Suncare Advisor in Italy. The collaboration aims to provide its consumers with a seamless experience and make it simpler to identify appropriate sun care products that are personalized to their skin tone, type, concerns and lifestyle.

“Through this partnership, we want to help educate consumers about sun damage caused by UV rays, address factors that affect skin health, and recommend the proper suncare routine in an engaging and personal way,” Sampo Parkkinen, founder and CEO at Revieve, tells PersonalCareInsights.

“Most importantly, to give consumers access to information about sun safety and the best suitable products for their skin concerns, while guiding them on their suncare journey – all within one industry-first AI experience.”

The suncare advisor will provide consumers personalized advice on the best sun care routine (Credit: Revieve).This is an “industry-first” digital suncare experience that provides consumers with a hyper-personalized routine recommendation powered by AI technology, Parkkinen explains.

“The AI Skincare Advisor is the next step in bringing more accessibility and awareness, encouraging consumers to take suncare products as a part of their daily routines not only during the summer but year-round.”

Personalized sun care: The AI Suncare Advisor
The AI Suncare Advisor from Marionnaud Italy helps customers find their optimum sun care routine for their particular skin, environment, and lifestyle preferences by leveraging Revieve’s market-leading skin diagnostics and AI-recommendation engine.

“Some consumers underestimate the sun’s power, while others don’t know which products would suit their skin tone, skin type, skin concerns and lifestyle. The AI Suncare Advisor will help shift behaviors and attitudes, educate and bring awareness of the importance of sun protection,” details Parkkinen.

“Suncare is a fundamental step in one’s skincare routine. However, consumers are unaware there’s a suncare product tailored to each skin type and concern. Thus consumers might skip this step and put themselves at risk.”

When using the AI Suncare Advisor, consumers initially enter their concerns and desires for a sun care routine. They next take a photograph, which is then examined using patented mobile selfie diagnostics based on advanced selfie skin metrics to find key signs of sun exposure, like hyperpigmentation, melasma, freckles and wrinkles. Finally, the customer is given the best sun care regimen.

“Although consumers are getting more serious about sun care with the growing media attention to the safety of sunscreens to skin health and the environment, consumers find it challenging and overwhelming to find the right sun care products just for them,” adds Parkkinen.

Consumers seek more knowledge
Parkkinen continues to explain that consumers are voicing concerns regarding the necessity of suncare products. Some consumers rely only on a product’s displayed SPF, while others are unaware of sun damage caused by UV rays.

The AI Suncare Advisor aims to inform customers about the effects of UV rays on skin health and address skin-related issues.

“Exposure to UV is the most preventable risk factor for all types of skin cancer and directly impacts skin pigmentation, aging and wrinkles. However, many people don’t regularly use sunscreens to protect themselves against these factors.”

“This is why we want to shed light on the importance of sun protection and provide the needed education amongst consumers to help them understand their concerns, skin conditions and needs as much as possible,” he details. 

PersonalCareInsights previously reported on the sun care industry’s latest moves. Earlier this month, the Scientific Committee on Consumer Safety raised concerns about the endocrine-disrupting effects of the UV filters benzophenone-3 and octocrylene. The European Commission published an amended rule restricting their use in cosmetic products.

Meanwhile, UN agencies introduced the SunSmart Global UV app, which offers a five-day UV and weather forecast. It alerts users when sun protection is necessary and seeks to educate people worldwide about the value of UV protection to decrease the incidence of skin cancer and UV-related eye impairment.

By Nicole Kerr