Sabrina Carpenter debuts Caramel Dream fragrance as an ode to sweet cravings
23 Aug 2023 --- Singer and actress Sabrina Carpenter has released her newest fragrance within her Sweet Tooth line in partnership with Scent Beauty. The launch is branded Sweet Tooth: Caramel Dream.
The new fragrance campaign aims to serve as the umbrella for all fragrances and line extensions under Carpenter’s portfolio to embody the “sophisticated, daring, bold and audacious side of Sabrina.”
“As an artist, I believe in the power of storytelling through music and various art forms. Perfume, to me, is an emotional extension of my music and personal world, and it allows me to create a stronger connection with my fans,” says Carpenter.
“With this new campaign and Caramel Dream, I want to invite my fans into my world, where every fragrance will tell a unique story that resonates with their hearts.”
Redefining sweet tooth
Sweet Tooth: Caramel Dream is made to embrace the spirit of indulgent cravings with a luxurious caramel twist bursting with flavor. The scent was developed in partnership with fragrance house Firmenich and perfumer Gil Clavien, the original formulator of Sweet Tooth.
The new fragrance features notes of caramelized amber, patchouli, dark chocolate bean, sugared lemon, orange zest, freesia, vanilla, dark chocolate bean and fluffy musk. Caramel Dream was designed to be sophisticated yet playful.
Sabrina Carpenter has launched her second fragrance Sweet Tooth: Caramel Dream.In celebration of the launch, Carpenter will go live on Talk Shop Live, Walmart, Billboard and Facebook on August 21 for a live simulcast event where Caramel Dream will be available for purchase. The singer will reveal details behind the making of Caramel Dream and the new campaign.
Caramel Dream’s campaign was created by chief creative and brand architect Klitos Teklos, who crafted a visual narrative that “redefines the meaning of having a Sweet Tooth.”
The campaign unveils a series of visuals and immersive experiences focusing on a double entendre inspired by confections designed to tie back to Carpenter’s music.
“We introduce the next generation of Sabrina Carpenter with this new campaign, as we believe Sabrina embodies young women today who are adventurous, fun and enigmatic. Known for his imaginative and creative approach, we knew Teklos was the perfect visionary to bring Sabrina’s vision to life, captivating audiences worldwide,” says Steve Mormoris, founder and CEO of Scent Beauty.
Celebrity scents
Since the first celebrity scent was pioneered in 1981 by Italian actress Sophia Loren, stars have continued launching perfumes, the most popular being Cloud by Ariana Grande, according to FragranceX.
Ariana Grande recently released an addition to the Cloud range with Cloud Pink. The campaign was deemed Grande’s “most personal yet, brilliantly showcasing Grande’s evolution as an artist and woman.”
Additionally, the Clean beauty brand Florence by Mills, created by Stranger Things actress Milly Bobby Brown, entered the fragrance industry with its first-ever perfume, Wildly Me, earlier this month. Florence by Mills collaborated with fragrance house Givaudan to craft the scent described as emulating a “desire to redefine beauty.”
By Sabine Waldeck
