13 Nov 2023 --- Shiseido has been hit with its most significant decline in 16 years as the Japanese cosmetics company revised its full-year profit outlook due to weakened demand from Chinese consumers. This downturn follows concerns stemming from the discharge of treated radioactive wastewater at Fukushima in August. Japanese businesses reliant on consumer demand in China have been grappling with challenges, particularly after Chinese online netizens boycotted Japanese cosmetics brands in response to the treated water release from the damaged Fukushima nuclear plant.
