Skincare and wellness: Shiseido to globally enable Dassault Systèmes’ manufacturing for efficient production

18 Mar 2022 --- Beauty and cosmetic giant Shiseido has signed a multi-year licensing agreement with “3DExperience” manufacturing company Dassault Systèmes to implement its efficient production system at global manufacturing sites.

The agreement comes in response to the consumer trend for enhanced skincare and wellness that arose during the COVID-19 pandemic. Shiseido hopes efficient production will drive brand loyalty. 

“The pandemic has shown us that consumers prioritize their skincare and wellness routines. By 2030, we want to become a global leader as a personal beauty and wellness company, helping people realize their unique beauty and wellness throughout their lives,” says Atsunori Takano, executive officer, CITO at Shiseido. 

“We expect that Dassault Systèmes’ leading position in the cosmetics sector and the value its technology can bring to our manufacturing will bolster our growth strategy.”

Real-time virtual environment
“The consumer shift toward wellness is accelerating globally. Leading beauty players will need to deliver innovative products to market faster than ever before,” says Philippe Loeb, VP, consumer packaged goods and retail at Dassault Systèmes. 

“The 3DExperience platform provides global manufacturers like Shiseido with a real-time virtual manufacturing environment. This delivers the agility to do more with their existing factories and accelerate all aspects of manufacturing to expand their portfolio of personal beauty and wellness products for their customers.”Shiseido is 50-years-old and operates in 120 countries.

The 3DExperience platform provides companies with a “real-time vision of their business and ecosystem,” describes the Dassault Systèmes. It allows companies to connect to people, data and solutions within an interactive environment. The platform enables ease for imagining innovations and designs – all on the Cloud.

“Perfect Production” industry solution
Shiseido will use Dassault Systèmes’ “Perfect Production” solution across major production sites to provide end-to-end planning. 

The Perfect Production solution can reduce costs boost Shiseido’s growth strategy and factory productivity post-pandemic. 

Dassault Systèmes will provide a “single collaborative virtual environment” that Shiseido can use to optimize operations for more excellent performance, productivity and profitability. 

Implementation across its global sites will also ensure uniformity and quality to meet local and international personal beauty demands. 

Shiseido advancing beauty
Shiseido recently unveiled a skin bacteria testing method to advance personalized skincare solutions. The solution cuts down the time it takes to measure indigenous skin bacteria.

Shiseido made an equity investment in R Plus Japan to accelerate used plastic recycling promotion. This came as Shiseido also modified its Group Procurement Policy to ensure sustainable and responsible exchange of goods with suppliers.

On social well-being and beauty, Shiseido launched a booklet to help cancer patients feel beautiful on this year’s world cancer day. 

Edited by Venya Patel