SpikeOn and Equal unveil digital services for gender-neutral beauty in India

22 Jun 2022 --- SpikeOn, an India-based digital and technology services provider, is partnering with gender-neutral cosmetics company Equal to deliver end-to-end digital brand-building services and aid Equal in expanding its footprint across India.

Equal aims to increase awareness of its dermatologist-tested, non-toxic, paraben-free, cruelty-free, and gender-neutral skin and hair care products by leveraging SpikeOn Digital’s expertise in digital marketing, growth and analytics supported by technological know-how.

“Equal is a ‘revolution’ to break the existing stereotypes of the beauty and self-care industry. We develop all-inclusive products focused on our varied customer needs,” says Krutagya Joshi, CEO at Equal.

“Through our partnership with SpikeOn Digital, we aim to build robust brand awareness, amplify our e-commerce presence and make our products easily accessible to all.”

“Our products have been developed based on the Indian skin and hair types, taking skin and hair pH levels into consideration, ensuring that equal self-care is accessible to all genders,” adds Joshi.

“Our proposition lies in offering technology and digital solutions to support our client organizations in their digital transformation journey,” says K Wilson, founder and CEO at SpikeOn.

Digitally savvy
SpikeOn Digital provides services that include digital branding, digital marketing (including social media, digital advertising, SEO and content), digital sales growth, as well as data and online analytics.

Since its launch, the business has experienced tremendous growth month after month. It has onboarded several clients in less than a year based exclusively on word of mouth and positive consumer feedback.

“While we work with clients across several sectors to enable their digital transformation and grow their business, we will simultaneously strengthen our end-to-end service portfolio to address evolving client requirements,” Wilson adds.

Equal will increase awareness of its gender-neutral skin and hair care products by leveraging SpikeOn Digital’s expertise.“We aim to become an International Normalized Ratio (INR) 30 Cr enterprise with a staff strength of 100 to 150 plus by the fiscal year 2025 to 2026, expand our business across various digital service domains and eventually become a comprehensive tech-based solutions provider in the future.”

India’s personal care industry booms
Active Concepts previously tapped into Ayurveda, “India’s oldest medical system,” with the release of its ACB Rice Water SF for hair growth and rejuvenation.

Last year, Belgium-based Solvay introduced its biodegradable guar ingredients for cosmetics. The guar-based polymers are part of its Jaguar range of natural polymers grown in India.

Good Glamm landed US$150M and became India’s first DTC “unicorn” in beauty and personal care. The move elevated the company to “unicorn” status, meaning a private company with a valuation of over US$1 billion.

Edited by Nicole Kerr