Weekly Roundup: ELC, Maybelline and L'Oréal combine beauty with philanthropy

14 Oct 2022 --- Estee Lauder Companies illustrated a dedication to ameliorating global issues – such as racial and gender equality – at the 77th Annual United Nations General Assembly. Maybelline New York launched the Brave Talk free training program to educate college students on how to help others struggling with mental health. Additionally, L'Oréal Paris’ Women of Worth program honored the charity accomplishments of 10 non-profit executives within the company.

Business news
To better serve its business partners across Europe, the Middle East and Africa, Brenntag, a chemicals and ingredients distribution company, has expanded its Innovation & Technology Center Household for Industrial & Institutional Cleaning on the Barcelona University Campus.

Presperse Corporation joined a group of more than 60 companies that make up the Fragrance Creators Association, the trade association representing the majority of fragrance manufacturing in North America.

Regulation and politics
Two member states of the European Commission Safety Gate flagged personal care products that posed a health or safety risk to consumers. Among these were a type of bath fizzer, in Slovakia, and skin and hair oil, in Germany.

Estée Lauder Companies (ELC) participated in several events of the United Nations General Assembly, elucidating its dedication to working with others to find answers to pressing global issues, including sustainability and racial and gender equality.

Drunk Elephant announced that House of Drunk Paris will be at the Rive Gauche. The Hong Kong regulatory authorities granted Evola permission for its NootkaSHIELD idea as an active ingredient for use in pesticides and insect repellents. The formulations are in liquid form and are initially applied to the skin as a skin-applied repellant before being used in other applications

Launches and releases
Firmenich, the privately-owned fragrance and taste company, officially inaugurated its 200 CHF million (US$199 million) campus in Geneva. The campus will be a key component in accelerating innovation and driving global expansion with enhanced capabilities.

BIC, known for its stationery, lighters and shavers, expanded its line of cosmetic-quality, skin-safe markers, BodyMark, by launching the BodyMark Pastel Pop Series in a range of softly pastel-colored shades.

OPI, a nail salon brand, launched a press-on nail product called OPI xPRESS/ON. The product offers consumers a gel-like salon manicure with 14 days of wear, according to the brand.

Henkel launched SalonLab&Me, a hair care brand that combines in-salon hair consultation and an online shopping experience. Following professional hair analysis, as carried out by hairdressers using the SalonLab smart analyzer tool, consumers can receive personalized products for their hair care needs.

In collaboration with The Jed Foundation, Maybelline New York launched Brave Talk, a free training program meant to equip college students with the tools to assist their classmates struggling with mental health.OPI launched a press-on nail product called OPI xPRESS/ON.

Drunk Elephant announced that House of Drunk Paris will be at the Rive Gauche open to the public from October 15 to 16. At the event, consumers can learn how to create a skincare smoothie and sample the brand’s biocompatible formulas for skin, hair and body.

Japanese brand EDOBIO announced the launch of a new line of products, starting with the introduction of three items: Smoothing Shampoo, Glossing Conditioner, and Renewing Body Soap.

Awards and recognition
To promote the humanitarian endeavors of the honorees, L'Oréal Paris USA announced the list of 2022 L'Oréal Paris Women of Worth. The program honors the charity accomplishments of 10 non-profit executives, and Warner Bros is used in this project’s distribution strategy.

In honor of its 30th anniversary, ELC Breast Cancer Campaign highlights the diversity of breast cancer by bringing to life authentic stories of those impacted by breast cancer. This will be done through a short film – which features testimonies from ELC employees.

Nutrition21 LLC’s beauty-from-within ingredient, Lustriva, was awarded self-affirmed Generally Recognized as Safe status after the submission of relevant safety information, intended uses and consumer intakes.

The SkinPen Precision has received three more approved indications in the EU and UK, according to a statement from Crown Aesthetics, a part of Crown Laboratories. The certification attests to the efficacy of SkinPen Precision as a treatment for stretch marks, enlarged pores, and surgical scars in all body regions.

By Mieke Meintjes

To contact our editorial team please email us at editorial@cnsmedia.com