Weekly Roundup: Olaplex announces IPO registration, Dove and The Body Shop join campaign to defend cruelty-free cosmetics in EU

03 Sep 2021 --- In industry news this week, Olaplex filed a registration statement for its proposed initial public offering, while The Body Shop partnered with animal rights organizations to help defend cruelty-free cosmetics in Europe. Meanwhile, WM Partners completed investment in Raw Sugar, a lifestyle brand.

In brief: Business news
Hair health company Olaplex, announced it has publicly filed a registration statement on Form S-1 with the US Securities and Exchange Commission (SEC) relating to its common stock’s proposed initial public offering (IPO). The number of shares to be offered and the price range for the proposed offering have not yet been determined. Olaplex intends to list its common stock on the Nasdaq Global Select Market under the ticker symbol OLPX. Goldman Sachs & Co, JP Morgan, Morgan Stanley and Barclays acted as joint lead book-running managers for the proposed offering.

The Body Shop, Cruelty-Free Europe, and skincare company Dove have allied with the initiators’ People for the Ethical Treatment of Animals (PETA), Humane Society International (HSI), Eurogroup for Animals and European Coalition To End Animal Experiments (ECEAE ) in a campaign to save Cruelty-Free cosmetics in Europe. The aim is to jointly collect the signatures of 1 million EU citizens and keep Cruelty Free cosmetics in Europe. This is due to the new threats to Europe’s far-reaching ban on animal testing. The latest testing requirements of the European Chemicals Agency (ECHA) effectively threaten the bans and threaten the progress that the European Parliament has been calling for since 2018 – a global ban on all animal testing for cosmetics from 2023.

The Bay and SPACE NK, a prestige beauty and apothecary goods brand, announced a partnership that will “transform the beauty experience” for Canadians through SPACE NK at The Bay. The “shop-in-shop” concept will offer a good assortment of premium brands on thebay.com and at flagship stores in Montreal, Toronto and Vancouver.Pacific Shaving Company launched the #ShaveWithPurpose collection to bring awareness to health and social issues.

Private equity firm in the health and wellness sector, WM Partners invested in Raw Sugar, a lifestyle brand that makes clean beauty and healthy living products. As a result of the investment in Raw Sugar, WM Partners will be starting its portfolio of brands in the natural personal care category.

Essity, a hygiene and health company, finalized its acquisition of 45.8 percent of the Colombian hygiene company Productos Familia (Familia). Essity now owns 95.8 percent of Familia. The purchase price amounts to US$1.5 million for 100 percent of the company on a debt-free basis. The acquisition is expected to be accretive to Essity’s earnings per share from 2021, and will enable a “stronger platform in Latin America” to increase profits and growth.

In brief: Personal care launches
The Baby Kingdom has created a line of natural baby care products that include shampoos, body washes, and rash and body creams. The ingredients include nettle extract, which helps to calm and soothe delicate skin. Vitamin E, aloe vera, and chamomile are also present to help moisturize the skin and provide anti-inflammatory, antibacterial and healing benefits.

Pacific Shaving Company launched the #ShaveWithPurpose collection. This is a product line of six moisturizing shaving creams for men and women. The products come in different colors, and these hues raise awareness and support for health and social concerns. Green represents mental health awareness, yellow is for suicide prevention, blue caters to prostate cancer research, pink is for breast cancer research, purple represents LGBTQ+ equality and inclusion, and red represents ALS Research.

Cosmetics and pharmaceutical manufacturer and distributor ModaModa released its functional shampoo, “Pro-Change Black Shampoo,” in the US and announced that it went out of stock within a day. The shampoo design was based on the browning phenomenon of insects’ self-healing substance and the Maillard reaction of fruits. The ingredients of the shampoo darken hair when it is exposed to the sun and oxygen. It also minimizes hair loss and boosts hair volume.Moxē launched a Mosquito and Insect Repellent Spray that also moisturizes the skin.

Nature’s Sunshine Products unveiled its clean beauty line, l’amara. The collection features a blend of natural ingredients from land and sea to “boost natural beauty.” The l’amara collection features a combination of antioxidant-rich fermented green tea leaves and algae, delivering naturally derived pre/probiotics with a blend of antioxidants and skin-nourishing nutrients to revitalize skin.

Lullage, also known as Bella Aurora in Europe, is a brand that focuses on the correction of dark spots. It launched “bio10 forte,” a formula that tackles dark spots and is made with Vitamin C and B-CORE 221, an innovative technology patented by Bella Aurora laboratories that are positioned as “two times faster and three times more effective.”

CeraVe announced the expansion of its line developed specifically for those with acne-prone skin with two innovations, Acne Control Cleanser and Acne Control Gel. Developed with dermatologists, each product is formulated with 2 percent salicylic acid to clear and prevent acne where it starts while restoring the skin’s natural barrier with three essential ceramides.

Moxē launched a Mosquito and Insect Repellent Spray. The product contains pure essential oils that repel mosquitoes and insects without harmful chemicals or DEET found in some mosquito repellents. The spray also moisturizes the skin as it has antioxidant ingredients like vitamin E.

Native launched four coffee-and-tea-inspired fragrances for the fall season. The four new scents in the Coffee Haus Collection are available as deodorant, plastic-free deodorant, and body wash.

By Nicole Kerr

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