Zara is ready for the holidays with its first hair collection that glitters in gold

01 Dec 2023 --- Zara teams up with celebrity hairstylist Guido Palau to launch four hair products that “Glitter in Gold”.

The collection features a metallic styling comb, twelve gold bobby pins and two glittered hair products — a water-based hair gel and spray. 

The brand describes the collection as “a taste of what’s to come for Zara Hair.” The products can only be purchased together as a set for US$49.90. 

Give them glitter
The Give Me Glitter hair make-up spray adds sparkle to hair, while the Give Me Gold hair make-up gel is used for slicking the hair while adding a dose of glitter. Skin highlighters inspired the two products.

Zara inaugurates its entrance into the hair industry with glitter for the holidays. Zara Beauty launched in 2021 and is now marking its first entrance into hair products. 

Palau is known for his runway work for major fashion brands such as Miu Miu, Tom Ford, Ralph Lauren, Marc Jacobs and Dior. He also worked with stars such asNaomi Campbell and Christy Turlington. 

Zara released a video on Instagram demonstrating the use of new items with Palau and model Kaia Gerber, whose mother is also celebrity model, Cindy Crawford. 

“Every time I’ve made a rash decision to cut my hair, it’s been with you. And you’ve done it for me. And you’ve talked me out of really bad ones, too,” Gerber says in the video. 

Holiday launches
In recent holiday news, Black Friday is famous for its blockbuster deals as consumers hunt for bargain-basement sales one day after Thanksgiving. However, buyers are not waiting for Friday’s deep discounts this year.

Data from Adobe Analytics suggests discounts in October were much higher last month versus previous years. That could be a sign that businesses are holding on to more inventory as customers are more cautious about spending, which could also spill over to the critical Black Friday shopping season.

Additionally, the hunt for holiday deals has many consumers turning to Temu, a Chinese ultra-low-cost e-commerce platform that launched in the US about one year ago.

The attention caught the eye of scam sites that Temu claims are tricking its users into downloading content compromising their personal data and device security. 

By Sabine Waldeck