Innova Market Insights data reveals that fragrance launches are on the rise globally — with Europe leading by accounting for over half of these introductions. While most new launches are targeted toward women, unisex fragrances are rapidly gaining popularity. Notably, “celestial scents” is emerging as a trend, drawing inspiration from the moon and stars.
Innova Market Insights data indicates that consumers are seeking more natural ingredients in their skin care. As a result, personal care launches with plant-based ingredients are gaining ground with 9% CAGR from June 2021 to July 2026. Ingredients such as citric acid, sunflower oil, palm kernel oil, aloe vera, and argan oil are helping shape new product innovation. Meanwhile, the use of chia seeds for personal care is gaining momentum.
Innova Market Insights data indicates that more than half of global consumers are motivated by scent when purchasing household fresheners. The market is responding with new product launches, with air fragrance products growing at a 23% CAGR from July 2021 to June 2026. Fresh fragrances led launches, while Brazilian fragrance influences gained momentum with their warm, distinctive profiles.
Innova Market Insights data indicates that environmental aspects are important to consumers when purchasing beauty & personal care products. New product launches show 15% CAGR for products with ethical and sustainable claims in the period from July 2021 to June 2026. Hair care had the most share of these launches, but the most innovative category is fragrances, where eco-conscious claims had the fastest growth.
Innova Market Insights presented the Top Personal Care Trends 2026 with “Tailored Touchpoints” taking the top spot, followed by “New-age Longevity,” and “Crunch Over Fluff.” These trends are reshaping women’s wellness as consumers seek more personalized, age-specific and science-backed solutions.
According to Innova Market Insights, clean beauty is redefining itself. Clean beauty realigns to modern-day needs, with ethical expectations driving new regulatory norms for toxin and microplastic-free solutions. As a result, free-from claims have growth 17% from April 2021 to March 2026 in personal care launches. Especially, microbead-free claims are gaining momentum.
Jojoba is gaining momentum in global beauty and personal care launches as consumers increasingly seek value-driven, ingredient-led products. According to Innova Market Insights data, half of the launches with jojoba were in Europe. Skin care was the top subcategory launches incorporating jojoba oil between April 2025 and March 2026..
