Innova Market Insights data indicates a 9% average annual growth in personal care launches with surfactants and emulsifiers from April 2018 to March 2023. 1 out of 3 launches with surfactants and emulsifiers were in Skin Care, but most of the use of these ingredients was noted in Baby Care. Hydrogenated... Read More

Innova Market Insights data shows baby care launches gaining ground with 9% CAGR growth from April 2018 to March 2023. Europe (43%) was leading in shares for baby product launches. The Baby Wipe (47%) subcategory tops the product launches and remains a frontrunner for innovation. Dermatologically tested... Read More

Microbiome-friendly launches in personal care witnessed an 84% CAGR from April 2018 to March 2023. Nearly two out of three launches with these claims were in Europe. Hydration claims take the lead, followed by cruelty-free positionings. More than half of launches are in skin care products. Glycerol is the... Read More

Global deodorant launches experienced a 15% average annual growth between 2018 to 2022. More than half of deodorants and antiperspirants were launched in Europe. The deodorant spray subcategory led the launches, while solids/sticks are the fastest growing. There is a steep growth in various ethical claims... Read More

Global hydrating skin care NPD witnessed a 4% average annual growth between 2018 and 2022. Nearly half these launches are Facial/Neck moisturizers. The fastest-growing sub-category is Makeup Remover and Glycerol is the leading ingredient, followed by Hydroxyacetophenone. Probiotics in skin care NPD with... Read More

Between 2018 and 2022 paraben-free claims saw an average growth of 7% globally in indexed number of personal care launches. US/Canada and Europe led the way with a total of 60% launches. Moreover, Unilever was found to be the company with the most launches with paraben-free claims. 

There was a 13% average annual growth in non-animal-tested personal care launches globally between 2018 and 2022. Under this category Europe had the highest share of launches at 29%. Facial/neck moisturizers were the leading subcategory and 70% of the product innovation also features non-animal ingredient... Read More

Anti-pollution claims in skincare have grown by 14% within five years between 2017/Q4 – 2018/Q3 vs. 2021/Q4 – 2022/Q3. Of these product launches, Europe leads at 54%. More than half of the launches were for facial and neck moisturizers. However, aftershave drives innovations. Glycerol was the most used... Read More

Natural beauty product launches show stable growth with an average annual growth of 5% between Q4/2017 – Q3/2018 vs.Q4/2021 – Q3/2022. Of the natural beauty products launched, Europe leads at 58%. Skincare leads in natural claims and Oils is the fastest-growing category at 42%, followed closely by... Read More

Beauty and personal care launches tracked with natural and organic claims grew by 9% between July 2017 and June 2022. Europe led the way at 61%, followed by Asia at 17%. Skincare was the top market category with natural and organic claims.

Personal care products for eye care more than doubled from 2017 to 2022, with an average annual growth of 5%. Europe leads at 50% with the most eye care product launches. Of the eye care products launched, most had anti-aging claims, and ‘no animal ingredients’ claims grew the most, with an average annual... Read More

Products with aging well claims have experienced a stable 5% average annual growth rate between April 2017 and March 2022. Europe is the forerunner of healthy aging personal care at 48%. Skincare dominates the healthy aging categories, and facial/neck moisturizers are the top subcategories. Sensitive skin... Read More

Personal care products are predominantly targeted toward women, but recent trends show that men are increasingly interested in their care. Product launches targeted toward men have grown by 6% in the past five years, and nearly two out of three grooming products launched for men were in Europe. In 2021,... Read More

Cruelty-free personal care product launches more than doubled from 2017 to 2021. Europe had the most cruelty-free launches at 44%. Most cruelty-free launches were within the skincare category as facial moisturizers. New product launches with cruelty-free claims were more predominant than other personal... Read More

The use of niacinamide in personal care formulations is increasing steadily, with one in two products launched with the ingredient in Europe in 2021. Between 2017 to 2021, the ingredient used in NPD had a +10% average annual growth. Niacinamide was primarily used in moisturizing and hydrating skincare... Read More

Microbiome-friendly ingredients and claims are steeply rising at an average annual growth rate of 41% since 2018. Europe leads in the global microbiome-friendly ingredients and claims at 65%. Most of the products in the category are in skincare, with hair care being the fastest-growing tracked with the... Read More

Moisturizing and hydrating claims dominate the shower product category, with nine out of ten shower products carrying the claim. The fastest growth of new shower product launches is in the Middle East/Africa. Also, ethical packaging claims retain a significant role. Further opportunities for shampoo products... Read More