Trends in shower products

01 Jun 2022

Moisturizing and hydrating claims dominate the shower product category, with nine out of ten shower products carrying the claim. The fastest growth of new shower product launches is in the Middle East/Africa. Also, ethical packaging claims retain a significant role. Further opportunities for shampoo products are in mood-boosting benefits.

Displaying Results for : Latest Personal Care Focus | All

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01 Aug 2022 | Innova Market Insights

The use of niacinamide in personal care formulations is increasing steadily, with one in two products launched with the ingredient in Europe in 2021. Between 2017 to 2021, the ingredient used in NPD had a +10% average annual growth. Niacinamide was primarily used in moisturizing and hydrating skincare... Read More

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01 Jul 2022 | Innova Market Insights

Microbiome-friendly ingredients and claims are steeply rising at an average annual growth rate of 41% since 2018. Europe leads in the global microbiome-friendly ingredients and claims at 65%. Most of the products in the category are in skincare, with hair care being the fastest-growing tracked with the... Read More

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01 May 2022 | Innova Market Insights

New product launches in hand and nail care are on an upward trend, with an average annual global growth rate of 29% between 2021 and 2017. Moisturizing and hydrating have been in the top positioning over the last five years. Furthermore, a 180% average annual growth with aromatherapy claims was observed... Read More

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11 Apr 2022 | Givaudan

Consumers are turning toward ingredients that feature pore appearance claims, with Asia and Europe leading in NPD. The majority of products with pore appearance claims include aging well products, facial treatments, sun protection as well as facial-and-neck cleansers. Glycerol is the most used ingredient,... Read More

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01 Mar 2022 | Innova Market Insights

New product launches in the body care category are increasing since 2018 with 50% coming from Europe in 2021. Moisturizing and hydrating claims have been in the top position over the past five years. Vegan and long lasting claims play a major role in rising trends.

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01 Feb 2022 | Innova Market Insights

The COVID-19 pandemic has seen a rise in hygienic product launches, especially those making anti-bacterial claims. Personal care launches making anti-bacterial claims featuring the ingredient saccharin grew by 342% from 2017-2021. Europe is leading this trend, with 36% of new products making anti-bacterial... Read More

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13 Jan 2022 | Innova Market Insights

Asia had the most product launches with skin disorder claims in 2021. Globally, skin disorder claims in products are on the rise. Products marketed with these claims saw a +10% average annual growth from 2016-2021. Coco-caprylate/caprate is the fastest-growing ingredient in items sold with these claims.

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08 Dec 2021 | Innova Market Insights

Skin care remains the top category for natural claims in the personal care arena. Globally, the growth of personal care products featuring a natural claim is on the rise. Europe is leading personal care launches with natural claims, with 58% of launches coming from the region. Meanwhile, growth of natural... Read More

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01 Nov 2021 | Innova Market Insights

Skin health claims are on an upward trend, with the fastest-growing market categories tracked with a skin health claim including, Deodrant (70%), Hygiene Care & Diapers (61%), Baby Care (34%), Oils (25%), Hand, Bath & Shower (24%). (Global, CAGR 2016-2020). Meanwhile, brightening/illuminating claims remain... Read More

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01 Oct 2021 | Innova Market Insights

Personal care products featuring organic claims are increasing rapidly, as consumers demand natural ingredients that boast environmental sustainability and naturality. Europe is the frontrunner in organic personal care launches, with Asia and North America following. Fragrances are seeing organic claims... Read More

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10 Sep 2021 | Innova Market Insights

Free-from claims are increasingly applied across varied personal care market categories, with skincare and haircare accounting for almost half the free-from launches in the segment. Body care, fragrances and oral care are also gaining ground. Fruit and floral fragrances are popular within free-from personal... Read More

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13 Aug 2021 | Innova Market Insights

While skin care products featuring a vegan claim continue to grow, many categories like hair care, nail care and fragrances are embracing this claim too. Coconut dominates the fragrance category, while jasmine and rose feature the fastest growth.

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01 Aug 2021 | Innova Market Insights

Plastic use in plant-based alternative F&B products remains high despite many consumers considering these products environmentally friendly. A sharp rise in these products, particularly meat substitutes, has hit the market in recent years. Industry disputes and consumer perceptions have hampered progress,... Read More

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30 Jun 2021 | Innova Market Insights

The cereal market is experiencing steady NPD growth, with plastic remaining the dominant packaging material. Meanwhile, packets have become the leading format, gaining market share previously held by conventional cereal boxes. Cereal boxes are still the second most popular format, followed by pouches, tubs... Read More

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02 Jun 2021 | Innova Market Insights

Hot drinks packaging is rapidly turning eco-conscious, with industry introducing environmentally sustainable materials and designs. Plastic usage continues to gain ground despite category product launches falling slightly last year. Innova Market Insights explores this niche packaging market, from home... Read More

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21 May 2021 | Innova Market Insights

As the dessert and ice cream segments experience steady growth, producers are increasingly looking to fossil fuel-based plastic alternatives, including fiber-based, bio-based and recycled solutions.

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01 Dec 2020 | Innova Market Insights

According to Innova Market Insights, nearly 3 in 4 bakery launches are held in packets, with the market share of packets continuing to rise. Moreover, consumer and regulatory demand for more eco-friendly packaging solutions is spurring increased use of Post-Consumer Recycled (PCR) plastics and... Read More

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