Innova Market Insights data shows a 31% average annual growth in vegan claims for cosmetic launches between April 2019 and March 2024. Face foundations and illuminators are at the forefront of these vegan launches, while eye mascaras are rapidly gaining momentum.
Innova Market Insights data shows that consumers increasingly look for barrier-repair benefits when choosing moisturizers. From 2021 to 2025, personal care launches with microbiome-related claims grew by an average of 33% annually. While most of this activity has been in skin care, other categories, such as hair care, are rapidly stepping up innovation in this space.
Innova Market Insights data indicates that global fragrance launches are increasing, with an average annual growth rate of +51 % from 2021 to 2025. Consumers globally prefer light fragrances, and their purchases are mostly influenced by the brand. Sustainability also plays a key role in NPD development.
Innova Market Insights data shows that sustainability remains a key trend in 2026, with consumers worldwide prioritizing clean label and natural ingredients. Asia stands out as the most innovative region, with a 22% increase over five years, as consumers define sustainability as using natural products and avoiding chemical ingredients.
Innova Market Insights data shows that collagen continues to establish itself as the top anti-aging essential, with one in two consumers globally interested in collagen as an anti-aging ingredient. Europe leads in global collagen supplement launches. Collagen Hydrolyzate was the most common ingredient, while collagen type II was the fastest growing for beauty supplements with collagen.
Innova Market Insights data indicates a +17% average annual growth in Personal Care launches with natural & organic claims. Approximately 58% of these launches took place in Europe. Most of these launches were in the Skin Care and Hair Care categories, with Fragrances showing an increase, indicating new opportunities for innovation.
